LEADER 03474nam 2200481 450 001 9910806977903321 005 20230125200311.0 010 $a1-61234-944-7 010 $a9781640125117 035 $a(CKB)5590000000551436 035 $a(MiAaPQ)EBC6714734 035 $a(Au-PeEL)EBL6714734 035 $a(MiAaPQ)EBC6997578 035 $a(Au-PeEL)EBL6997578 035 $a(EXLCZ)995590000000551436 100 $a20220610d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLook $ehow a highly influential magazine helped define mid-twentieth-century America /$fAndrew L. Yarrow 210 1$aLincoln, Nebraska :$cPotomac Books,$d[2021] 210 4$dİ2021 215 $a1 online resource (384 pages) 320 $aIncludes bibliographical references and index. 327 $aA forgotten, misunderstood magazine that helped define America's golden era -- In the beginning -- Look's thirty-five years in mid-twentieth-century America -- The people who made look -- Singing the praises of postwar prosperity -- Anything is possible -- Look's pioneering role in covering Civil Rights -- Changing families, changing roles -- Changing ideas about women and men -- Baby Boomers -- When government and politicians were respected -- Look's "One World" internationalism -- Covers, special features, and popular culture -- The end of Look, the postwar consensus, and America's golden age. 330 $a"Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed. The all-but-forgotten magazine had an extraordinary influence on mid-twentieth-century America, not only by telling powerful, thoughtful stories and printing outstanding photographs but also by helping to create a national conversation around a common set of ideas and ideals. Yarrow describes how the magazine covered the United States and the world, telling stories of people and trends, injustices and triumphs, and included essays by prominent Americans such as Martin Luther King Jr. and Margaret Mead. It did not shy away from exposing the country's problems, but it always believed that those problems could be solved. Look, which was published from 1937 to 1971 and had about 35 million readers at its peak, was an astute observer with a distinctive take on one of the greatest eras in U.S. history--from winning World War II and building immense, increasingly inclusive prosperity to celebrating grand achievements and advancing the rights of Black and female citizens. Because the magazine shaped Americans' beliefs while guiding the country through a period of profound social and cultural change, this is also a story about how a long-gone form of journalism helped make America better and assured readers it could be better still"--Provided by publisher. 410 0$aProQuest Ebook Central. 606 $aPopular culture$zUnited States$y20th century 607 $aUnited States$xCivilization$y20th century 608 $aebook.$2local 615 0$aPopular culture 676 $a051 686 $aHIS036060$aLAN008000$2bisacsh 700 $aYarrow$b Andrew L.$0950168 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910806977903321 996 $aLook$93933083 997 $aUNINA