LEADER 03301nam 2200445 450 001 9910806867803321 005 20201029212914.0 010 $a1-119-57507-9 010 $a1-119-57506-0 035 $a(CKB)4100000009670248 035 $a(MiAaPQ)EBC5966759 035 $a(CaSebORM)9781119575085 035 $a(EXLCZ)994100000009670248 100 $a20191113d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe customer catalyst $ehow to drive sustainable business growth in the customer economy /$fChris Adlard, Daniel Bausor ; with a foreword by Dan Steinman 205 $a1st edition 210 1$aWest Sussex, England :$cWiley,$d[2020] 210 4$dİ2020 215 $a1 online resource (403 pages) 300 $aIncludes index. 311 $a1-119-57508-7 330 $aHow organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace ? putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions ? they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer?s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to: Lead their organisations to more profitable and sustainable growth Transform their organisations to become truly customer-centric with the C-change growth engine Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success Help their companies adapt to, and profit from, the new realities of the Customer Economy Gain important insights from business leaders on best practice in key customer-centric growth areas The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today?s dynamic customer needs, and ultimately, drive sustainable business growth. 606 $aRelationship marketing 615 0$aRelationship marketing. 676 $a658.812 700 $aAdler$b Chris$01611772 702 $aBausor$b Daniel 702 $aSteinman$b Dan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910806867803321 996 $aThe customer catalyst$93940192 997 $aUNINA