LEADER 03397nam 2200625 450 001 9910806802003321 005 20230810105646.0 010 $a9781606504789 010 $a1-60650-479-7 024 7 $z10.5643/9781606504796 035 $a(CKB)2550000001341157 035 $a(EBL)1760219 035 $a(SSID)ssj0001535588 035 $a(PQKBManifestationID)11894418 035 $a(PQKBTitleCode)TC0001535588 035 $a(PQKBWorkID)11501053 035 $a(PQKB)11168571 035 $a(OCoLC)886114401 035 $a(CaBNvSL)swl00404107 035 $a(MiAaPQ)EBC1760219 035 $a(Au-PeEL)EBL1760219 035 $a(CaPaEBR)ebr10951846 035 $a(CaONFJC)MIL633848 035 $a(EXLCZ)992550000001341157 100 $a20190121d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness fundamentals for engineering managers /$fC. M. Chang 210 1$aNew York :$cMomentum Press, LLC,$d[2014] 210 4$dİ2014 215 $a1 online resource (260 p.) 225 0 $aEngineering management collection 300 $aDescription based upon print version of record. 311 $a1-60650-478-9 311 $a1-322-02597-5 320 $aIncludes bibliographical references and index. 327 $aPreface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index. 330 3 $aEngineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions. 410 0$aEngineering management collection. 606 $aEngineering$xAccounting 606 $aEngineering$xFinance 615 0$aEngineering$xAccounting. 615 0$aEngineering$xFinance. 676 $a620.00681 700 $aZhang$b Zhanmin$01598303 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910806802003321 996 $aBusiness fundamentals for engineering managers$93920473 997 $aUNINA