LEADER 03061nam 2200577 450 001 9910806249003321 005 20230124192633.0 010 $a1-78326-372-5 035 $a(CKB)3710000000096911 035 $a(EBL)1664141 035 $a(SSID)ssj0001212549 035 $a(PQKBManifestationID)11789101 035 $a(PQKBTitleCode)TC0001212549 035 $a(PQKBWorkID)11210337 035 $a(PQKB)10185213 035 $a(MiAaPQ)EBC1664141 035 $a(WSP)0000P918 035 $a(Au-PeEL)EBL1664141 035 $a(CaPaEBR)ebr10855429 035 $a(CaONFJC)MIL589535 035 $a(OCoLC)876512455 035 $a(EXLCZ)993710000000096911 100 $a20140408h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublishing and the advancement of science $efrom selfish Genes to Galileo's finger /$fMichael Rodgers ; with a foreword Richard Dawkins 210 1$aLondon, England :$cImperial College Press,$d2014. 210 4$dİ2014 215 $a1 online resource (195 p.) 300 $aDescription based upon print version of record. 311 $a1-78326-370-9 320 $aIncludes bibliographical references and index. 327 $aForeword by Richard Dawkins; CONTENTS; List of Illustrations; Acknowledgements; Prologue; 1. Hawking, Einstein, and popular science; 2. Discovering the world of science and scientists; 3. Falling under the spell of the selfish gene; 4. The origins and evolution of the college science textbook, and the birth of a superstar; 5. A companion to the mind, and science in the vegetable garden; 6. r- and K-selection, and the extended phenotype; 7. The blind watchmaker, and the universe in twenty objects; 8. Bill Hamilton and John Maynard Smith: working with two giants of evolutionary biology 327 $a9. 'The best textbook of organic chemistry I ever hold in my hands'10. Scientific anecdotes, the ten great ideas of science, 'science writing at its best'; Epilogue; Notes and references; Index 330 $aPopular science books, selling in their thousands - even millions - help us appreciate breakthroughs in understanding the natural world, while highlighting the cultural importance of scientific knowledge. Textbooks bring these same advances to students; the scientists of tomorrow. But how do these books come about? And why are some of them so spectacularly successful?. This is the first ever insider's account of science publishing, written by an editor intimately involved in the publication of some of the most famous bestsellers in the field. Michael Rodgers reveals the stories behind these ex 606 $aScience$xHistory 615 0$aScience$xHistory. 676 $a509 686 $a24,1$2ssgn 700 $aRodgers$b Michael$01708818 702 $aDawkins$b Richard 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910806249003321 996 $aPublishing and the advancement of science$94098077 997 $aUNINA