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010   $a1-282-18471-7
010   $a9786612184710
010   $a1-60780-080-2
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035   $a(PQKBTitleCode)TC0000674490
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035   $a(Au-PeEL)EBL439437
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100   $a20091019d2009      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 12$aA short course in international marketing blunders $emistakes made by companies that should have known better /$fMichael White
205   $a3rd ed.
210   $aPetaluma, CA $cWorld Trade Press$dc2009
215   $a1 online resource (187 p.)
225 1 $aThe short course in international trade series
300   $aDescription based upon print version of record.
311   $a1-60780-008-X 
320   $aIncludes bibliographical references (p. 181-182).
320   $aIncludes web resources.
327   $aInternational Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources
330   $aA Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the
410  0$aShort course in international trade series.
517 3 $aInternational marketing blunders
517 3 $aMistakes made by companies that should have known better
606   $aBusiness failures
606   $aExport marketing
606   $aInternational business enterprises$xManagement
615  0$aBusiness failures.
615  0$aExport marketing.
615  0$aInternational business enterprises$xManagement.
676   $a658.8
676   $a658.8/48
676   $a658.848
700   $aWhite$b Michael$f1951-$028398
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910806202903321
996   $aA Short course in international marketing blunders$94015848
997   $aUNINA