LEADER 05631oam 2200637I 450 001 9910800201203321 005 20240131152723.0 010 $a1-136-47729-2 010 $a1-315-01538-2 010 $a1-136-47722-5 024 7 $a10.4324/9781315015385 035 $a(CKB)2670000000390640 035 $a(StDuBDS)AH25300009 035 $a(SSID)ssj0000918135 035 $a(PQKBManifestationID)12450851 035 $a(PQKBTitleCode)TC0000918135 035 $a(PQKBWorkID)10893483 035 $a(PQKB)10265494 035 $a(MiAaPQ)EBC1273176 035 $a(Au-PeEL)EBL1273176 035 $a(CaPaEBR)ebr10733459 035 $a(CaONFJC)MIL504198 035 $a(OCoLC)852759091 035 $a(OCoLC)853240805 035 $a(FINmELB)ELB137319 035 $a(EXLCZ)992670000000390640 100 $a20180706d2005 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGraphic design as communication /$fMalcolm Barnard 210 1$aNew York :$cRoutledge,$d2005. 215 $a1 online resource (xi, 196 p. )$cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-27812-0 320 $aIncludes bibliographical references and index. 327 $a1 Introduction, Who is this book for?, What is this book about?, Chapter Outlines, 2 Graphic Design and Communication, Introduction, What is Graphic Design?, The Functions of Graphic Design, What is Communication?, Communication Theory, Semiology, 3 Meaning: Words and Images, Introduction, Types of Signs, Meaning: Denotation and Connotation, Meaning: Layout, Meaning: Anchorage and Relay, Foucault and Graphic Design, Metaphor/Metonymy/Synechdoche, 4 Social, Cultural and Economic Functions,Introduction, The Relation to Society and Culture, Society, Social Functions, Culture, Cultural Functions, Childhood, Gender, The Relation to Economics, Consumption, Anti-consumption, 5 Audiences and Markets, Introduction, Target Practice, Ethnicity/Race, Age, Gender, 6 Modernism, Introduction, What is Modernism?, Graphic Design and Modernism, European Modernism, American Modernism, 7 Postmodernism and Globalisation, Introduction, What is Postmodernism?, Postmodernism and Graphic Design, What is Globalisation?, Globalisation and Graphic Design, 8 Graphic Design and Art, Introduction, The Artist and The Designer, Cultural Significance, Expression and Individuality, Creativity and Problem-solving, Function, Aura, 9 Conclusion 330 $aWhat is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication. 330 $bWhat is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is. What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is. 606 $aGraphic arts 606 $aCommunication in art 606 $aSymbolism in art 615 0$aGraphic arts. 615 0$aCommunication in art. 615 0$aSymbolism in art. 676 $a741.6 700 $aBarnard$b Malcolm$f1958-,$0147518 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910800201203321 996 $aGraphic design as communication$93878387 997 $aUNINA