LEADER 03211oam 2200661I 450 001 9910800098903321 005 20200520144314.0 010 $a0-429-10803-6 010 $a1-4665-1666-6 010 $a1-283-59614-8 010 $a9786613908599 010 $a1-4398-7077-2 024 7 $a10.1201/b11692 035 $a(CKB)2550000000079782 035 $a(EBL)840398 035 $a(OCoLC)776601007 035 $a(SSID)ssj0000650698 035 $a(PQKBManifestationID)11446917 035 $a(PQKBTitleCode)TC0000650698 035 $a(PQKBWorkID)10632775 035 $a(PQKB)10450577 035 $a(Au-PeEL)EBL840398 035 $a(CaPaEBR)ebr10524991 035 $a(CaONFJC)MIL390859 035 $a(CaSebORM)9781439870778 035 $a(MiAaPQ)EBC840398 035 $a(EXLCZ)992550000000079782 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aData warehouse designs $eachieving ROI with market basket analysis and time variance /$fFon Silvers 205 $a1st edition 210 1$aBoca Raton, Fla. :$cCRC Press,$d2012. 215 $a1 online resource (286 p.) 300 $aDescription based upon print version of record. 311 $a1-4665-1665-8 311 $a1-4398-7076-4 320 $aIncludes bibliographical references. 327 $aFront Cover; Dedication; Contents; Preface; Acknowledgments; The Author; Chapter 1: Data Warehouse ROI; Chapter 2: What Is Market Basket Analysis?; Chapter 3: How Does Market Basket Analysis Produce ROI?; Chapter 4: Why Is Market Basket Analysis Difficult?; Chapter 5: Market Basket Analysis Solution Definition; Chapter 6: Market Basket Architecture and Database Design; Chapter 7: ETL into a Market Basket Datamart; Chapter 8: What Is Time Variance?; Chapter 9: How Does Time Variance Produce ROI?; Chapter 10: Why Is Time Variance Difficult?; Chapter 11: Time Variant Solution Definition 327 $aChapter 12: Time Variant Database DefinitionChapter 13: ETL into a Time Variant Data Warehouse; Chapter 14: Market Basket Analysis in a Time Variant Data Warehouse; References 330 $aMarket Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. In the past however, the use of these powerful tools in tandem led to performance degradation and resulted in unactionable and even damaging information.Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance presents an innovative, soup-to-nuts 606 $aBusiness intelligence$xComputer programs 606 $aData warehousing 615 0$aBusiness intelligence$xComputer programs. 615 0$aData warehousing. 676 $a005.74 676 $a005.745 700 $aSilvers$b Fon$01587934 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910800098903321 996 $aData warehouse designs$93876719 997 $aUNINA