LEADER 02792nam 2200421 450 001 9910799935903321 005 20230629234412.0 010 $a1-000-18036-0 010 $a0-429-32698-X 010 $a1-000-18038-7 035 $a(CKB)4100000011392776 035 $a(MiAaPQ)EBC6307393 035 $a(EXLCZ)994100000011392776 100 $a20201204d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe psychology of advertising /$fBob M. Fennis, Wolfgang Stroebe 205 $aThird edition. 210 1$aLondon ;$aNew York, New York :$cRoutledge,$d[2021] 210 4$dİ2021 215 $a1 online resource (479 pages) 311 $a0-367-34635-4 330 $a"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"--$cProvided by publisher. 606 $aAdvertising$xPsychological aspects 615 0$aAdvertising$xPsychological aspects. 676 $a659.1019 700 $aFennis$b Bob Michae?l$f1968-$01586740 702 $aStroebe$b Wolfgang 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910799935903321 996 $aThe psychology of advertising$93873606 997 $aUNINA