LEADER 05402nam 22005175 450 001 9910799497403321 005 20240705165232.0 010 $a9781484298107 010 $a1484298101 024 7 $a10.1007/978-1-4842-9810-7 035 $a(CKB)29476197700041 035 $a(DE-He213)978-1-4842-9810-7 035 $a(MiAaPQ)EBC31046418 035 $a(Au-PeEL)EBL31046418 035 $a(OCoLC)1416369352 035 $a(OCoLC-P)1416369352 035 $a(CaSebORM)9781484298107 035 $a(EXLCZ)9929476197700041 100 $a20231228d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBuilding AI Driven Marketing Capabilities $eUnderstand Customer Needs and Deliver Value Through AI /$fedited by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi 205 $a1st ed. 2024. 210 1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2024. 215 $a1 online resource (vi, 340 p., ill.) 311 1 $a9781484298091 311 1 $a1484298098 320 $aIncludes bibliographical references and index. 327 $aChapter 1: Case Study: Using Social Media for improving Customer Engagement -- Chapter 2: Applying AI for Product Life Cycle Management -- Chapter 3: Empowering Customer Experience with AI Tools and Technologies -- Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials -- Chapter 5: AI-Based Decisive Model for Customer Segmentation in Fashion Industry -- Chapter 6: Analyzing customer satisfaction of hotel booking applications: A Sentimental Analysis approach -- Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms -- Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing -- Chapter 9: Potential Roles for Cyber-Ethical Awareness, Artificial Intelligence and Chatbot Technologies Among Students. -- Chapter 10: Content Generated by Netflix: Scoping Review and Analysis -- Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences -- Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success -- Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis -- Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value -- Chapter 15: Boom of Artificial Intelligence in food industry -- Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts. 330 $aThis book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn Thedevelopments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. 606 $aMarketing$xTechnological innovations 606 $aArtificial intelligence 615 0$aMarketing$xTechnological innovations. 615 0$aArtificial intelligence. 676 $a006.3 702 $aZaidi Neha 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910799497403321 996 $aBuilding AI Driven Marketing Capabilities$93872464 997 $aUNINA