LEADER 00937nam a2200241 i 4500 001 991002506109707536 008 140424s2013 it 000 0 ita d 020 $a9788804627104 035 $ab14185507-39ule_inst 040 $aBibl. Interfacoltà T. Pellegrino$bita 100 1 $aBanti, Anna$d<1895-1985>$0192484 245 10$aRomanzi e racconti /$cAnna Banti ; a cura e con un saggio introduttivo di Fausta Garavini con la collaborazione di Laura Desideri 260 $aMilano :$bMondadori,$cc2013 300 $aCLXIX, 1789 p. ;$c18 cm. 440 2$aI meridiani 700 1 $aGaravini, Fausta 700 1 $aDesideri, Laura 907 $a.b14185507$b05-05-14$c05-05-14 912 $a991002506109707536 945 $aLE002 Coll. 9,1. 222$g1$i2002000999665$lle002$op$pE65.00$q-$rn$s- $t0$u1$v0$w1$x0$y.i15609546$z05-05-14 996 $aRomanzi e racconti$9258601 997 $aUNISALENTO 998 $ale002$b05-05-14$cc$da $e $fita$git $h0$i0 LEADER 03473nam 2200553 450 001 9910793632403321 005 20230624191446.0 010 $a84-8356-539-0 010 $a84-8356-639-7 035 $a(CKB)4100000008692633 035 $a(Safari)9788483565391 035 $a(OCoLC)889425313 035 $a(OCoLC)ocn889425313 035 $a(MiAaPQ)EBC6883126 035 $a(Au-PeEL)EBL6883126 035 $a(CaSebORM)9788483565391 035 $a(EXLCZ)994100000008692633 100 $a20230624d2011 uy 0 101 0 $aspa 135 $aurunu||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing 3. 0 $eCo?mo Atraer a Los Clientes a Trave?s de un Marketing Basado en Valores /$fPhilip Kotler, Hermawan Kartajaya, and Iwan Setiawan 205 $aFirst edition. 210 1$aMadrid, Espan?a :$cLID Editorial Empresarial, S.L.,$d[2011] 210 4$d©2011 215 $a1 online resource (1 v.) $cill 225 1 $aColección acción empresarial 300 $aIncludes index. 330 $aLa civilización humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricultura, la era industrial y la era de la información, donde la alta tecnología es clave. Ahora estamos entrando en una cuarta era orientada hacia la creatividad, la cultura y el entorno. El marketing se está moviendo en la misma dirección. Durante los últimos 60 años, el marketing ha pasado de estar centrado en el producto, dando lugar al marketing 1.0. Más tarde, cuando las compañías se percataron de la importancia del cliente, el marketing se inclinó por hacer de esta nueva fuerza el centro de sus estrategias y decisiones, creándose el marketing 2.0. Actualmente, el marketing se ha transformado una vez más en respuesta de la nueva dinámica del mercado, y ahora vemos cómo las empresas amplían su foco de negocio hacia asuntos más humanos, donde la rentabilidad debe estar equilibrada con la responsabilidad corporativa«Marketing 3.0 contiene importantes ideas para los directivos. Pone el acento en el camino que nos conduce a los valores y hacen del ser humano el centro del negocio. Los innovadores diez credos integran el marketing con los valores y ofrecen un propósito a las compañías para ponerlos en práctica». Stephen A. Greyser Profesor de administración de empresas de Harvard Business School«Durante mucho tiempo, los responsables de marketing han pensado que la satisfacción de sus clientes era la principal meta de sus actividades de marketing. Marketing 3.0 nos persuade de que el bienestar de los clientes y de la sociedad es la siguiente frontera de las compañías. Los consumidores están demandando más en esta línea y es algo que debería hacer reaccionar a las empresas». Nirmalya Kumar Profesor de marketing y codirector de Aditya Birla India Center en London Business School 410 0$aColección Acción empresarial. 606 $aMarketing 606 $aConsumer behavior 606 $aConsumer satisfaction 615 0$aMarketing. 615 0$aConsumer behavior. 615 0$aConsumer satisfaction. 676 $a658.8 700 $aKotler$b Philip$034994 702 $aKartajaya$b Hermawan$f1947- 702 $aSetiawan$b Iwan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910793632403321 996 $aMarketing 3. 0$93714098 997 $aUNINA LEADER 04581nam 22005535 450 001 9910799248203321 005 20251008135121.0 010 $a3-031-45774-9 024 7 $a10.1007/978-3-031-45774-6 035 $a(CKB)29551226700041 035 $a(MiAaPQ)EBC31071215 035 $a(Au-PeEL)EBL31071215 035 $a(DE-He213)978-3-031-45774-6 035 $a(EXLCZ)9929551226700041 100 $a20240105d2023 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Invisible Hand of Cancer $eThe Complex Force of Socioeconomic Factors in Oncology Today /$fedited by Carola Schmidt 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023. 215 $a1 online resource (150 pages) 311 08$a9783031457739 320 $aIncludes bibliographical references and index. 327 $aThe Blame Game -- The Broken Machine -- Healthy and Fitness ? to be, or not to be, that is the question -- Chaos and Complexity -- Life and Death Are Made Of Five Letters: A, T, C, G, U -- Panem et Circenses -- Metastasis ? When biology favors that cancer follows its way -- Treating Cancer -- Cancer and Incarceration -- An Open Talk about Cancer in Germany, the US, and Brazil -- When the Same Way is Longer: Cancer Social Determinants -- Financial Toxicity -- When the Same Disease Can Have Different Psychological Impacts in Different Countries. 330 $aOncology is a field characterized as ?medicine of high complexity? and cancer is generally regarded as a complex system. Therefore, it cannot be classified and treated according only to its biology. Even though research on the biology of cancer has increased and more studies have been published, the related sociological, political and economic dimensions, as well as mathematical models that predict whether this condition will take one course or another, have often been neglected. The Invisible Hand of Cancer?The Complex Force of Socioeconomic Factors in Oncology Today unfolds the variables behind the biological disease, exploring the social aspects and presenting cancer as a model inside of the Complexity Theory. Cancer is a generic word for more than 200 diseases. In a wider view of cancer treatment, the various factors of cancer interact in multiple ways and it is a difficult task to identify and understand all the possible combinations in this system. All these variables and how they interact can be defined as the invisible hand of cancer. This book does not intend to be an exhaustive analysis of these aspects. It is a door being opened to the cancer research journey, along the years and beyond its biology. It will also discuss how social behavior can interfere in the evolution of cancer treatment, as a result of society?s way of thinking and choices, thus the importance of truly addressing cancer as an intricate system and a public health issue. After the success of my children?s books about cancer (Chubby?s Tale: The true story of a teddy bear who beat cancer, Bald is Beautiful: A letter for a fabulous girl, Cancer Daily Life, and What is Cancer?: A book for kids), I have developed a passion for writing about science in a simple way for non-scientist readers. I have also worked to build a career as a writer, communicating with patients, advocates, and oncology and pediatric oncology professionals, mostly on Twitter. Everyone knows someone who hasor had cancer, so more and more popular science books on this topic are becoming bestsellers. This book is directed to a general audience and follows scientific standards, encompassing high-quality data, but in an easy-to-read format. Furthermore, it will raise awareness and show how simple actions such as not judging patients and not spreading false popular beliefs can contribute to achieve a new milestone in the cancer journey. 606 $aOncology 606 $aCancer$xTreatment 606 $aCancer$xPrevention 606 $aOncology 606 $aCancer Therapy 606 $aCancer Prevention 615 0$aOncology. 615 0$aCancer$xTreatment. 615 0$aCancer$xPrevention. 615 14$aOncology. 615 24$aCancer Therapy. 615 24$aCancer Prevention. 676 $a362.196994 702 $aSchmidt$b Carola 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910799248203321 996 $aThe Invisible Hand of Cancer$93871450 997 $aUNINA