LEADER 04870nam 22006855 450 001 9910799233203321 005 20250808093210.0 010 $a9783031454264 010 $a303145426X 024 7 $a10.1007/978-3-031-45426-4 035 $a(CKB)29551365800041 035 $a(MiAaPQ)EBC31071211 035 $a(Au-PeEL)EBL31071211 035 $a(DE-He213)978-3-031-45426-4 035 $a(EXLCZ)9929551365800041 100 $a20240105d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aServitization Strategy $eDelivering Customer-Centric Outcomes Through Business Model Innovation /$fby Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (250 pages) 225 1 $aPalgrave Executive Essentials,$x2731-5622 311 08$a9783031454257 320 $aIncludes bibliographical references and index. 327 $aSUMMARY -- PREFACE -- Chapter 1: Introduction -- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES -- Chapter 2: Servitization, advanced services, and outcomes -- Chapter 3: Capturing value for advanced services -- Chapter 4: Organising to deliver advanced services -- PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT -- Chapter 5: Broad Drivers -- PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES -- Chapter 6: Exploring the processes of servitizaiton -- Chapter 7: Managing the innovation of advanced services -- Chapter 8: Close. 330 $aCompeting through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization. Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields. Endorsements ?This comprehensive playbook is essential reading for industry executives looking to deliver increased customer value and improve their competitive position through advanced services.? Tom Palmer, Former Group Director of Services Strategy, Rolls-Royce ?This book takes the reader on the journey of why advanced services are so essential to support the long-term strategic needs of the customer and outlines how to develop a successful approach to delivering the required transformation. An essential read; thought provoking with truly relevant insights.? Mike Hulme, Managing Director of Trains and Modernisation, Alstom ?This book cuts through the maze of complexity of how to compete in the digital world. Every business should appoint their own CSO - Chief Servitization Officer.? Des Evans, Former CEO, MAN. 410 0$aPalgrave Executive Essentials,$x2731-5622 606 $aService industries 606 $aTechnological innovations 606 $aStrategic planning 606 $aLeadership 606 $aProduction management 606 $aServices 606 $aInnovation and Technology Management 606 $aBusiness Strategy and Leadership 606 $aOperations Management 615 0$aService industries. 615 0$aTechnological innovations. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aProduction management. 615 14$aServices. 615 24$aInnovation and Technology Management. 615 24$aBusiness Strategy and Leadership. 615 24$aOperations Management. 676 $a905 700 $aBaines$b Tim$f1962-$01617014 702 $aZiaee Bigdeli$b Ali 702 $aKapoor$b Kawal 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910799233203321 996 $aServitization Strategy$94234220 997 $aUNINA