LEADER 03859nam 22005655 450 001 9910799218403321 005 20251009095741.0 010 $a9789819981748 010 $a9819981743 024 7 $a10.1007/978-981-99-8174-8 035 $a(CKB)29468279300041 035 $a(MiAaPQ)EBC31041901 035 $a(Au-PeEL)EBL31041901 035 $a(DE-He213)978-981-99-8174-8 035 $a(OCoLC)1416189279 035 $a(EXLCZ)9929468279300041 100 $a20231226d2023 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAffective Capitalism $eFor a Critique of the Political Economy of Affect /$fby Hangwoo Lee 205 $a1st ed. 2023. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (280 pages) 311 08$a9789819981731 327 $aChapter 1: Introduction -- Chapter 2: Affect and Capital: Discourse, General Intellect and Affective Capitalism -- Chapter 3: Algorithms and Big Data: Surplus Value of Codes and Flows -- Chapter 4: Affect and Neuromarketing: The Affective Economy of Molecular Enslavement -- Chapter 5: Tarde, Affect and Network Effect of Social Media -- Chapter 6: Algorithm and Affective Politics of Molecular Traversal: The Free Software -- Chapter 7: From Cloud to Crowd, again: Restoring Points of the Peer-to-Peer and Decentralized Internet -- Chapter 8: The Digital Democracy of Blockchain: Beyond Libertarianism to Commonism -- Chapter 9: Digital Rent and Universal Basic Income: The Social Distribution of ?User Created Value? -- Chapter 10: From Structure to Affect: Molecular Sociology of Becoming. 330 $aDrawing on Tarde's and Deleuze?s monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population?s everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today?s real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income. Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine). 606 $aEconomics 606 $aEconomics$xSociological aspects 606 $aEmotions 606 $aPolitical Economy and Economic Systems 606 $aEconomic Sociology 606 $aEmotion 615 0$aEconomics. 615 0$aEconomics$xSociological aspects. 615 0$aEmotions. 615 14$aPolitical Economy and Economic Systems. 615 24$aEconomic Sociology. 615 24$aEmotion. 676 $a330.122019 700 $aLee$b Hangwoo$01586304 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910799218403321 996 $aAffective Capitalism$93872645 997 $aUNINA