LEADER 02803nam 2200505In 450 001 9910798990703321 005 20170606083329.0 010 $a1-78635-455-1 035 $a(CKB)3710000000920955 035 $a(MiAaPQ)EBC4717112 035 $a(UtOrBLW)ovld002108126 035 $a(PPN)22697037X 035 $a(EXLCZ)993710000000920955 100 $a20170606d2016 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aMulti-channel marketing, branding and retail design $enew challenges and opportunities /$fedited by Charles McIntyre, T.C. Melewar, Charles Dennis 205 $aFirst edition. 210 1$aBingley, England :$cEmerald,$d2016. 210 4$dİ2016 215 $a1 online resource (274 pages) $cillustrations 311 $a1-78635-456-X 320 $aIncludes bibliographic references and index. 327 $apt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. 330 $aRecently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. 606 $aMarketing 606 $aBranding (Marketing) 606 $aBusiness & Economics$xAdvertising & Promotion$2bisacsh 606 $aSales & marketing$2bicssc 615 0$aMarketing. 615 0$aBranding (Marketing). 615 7$aBusiness & Economics$xAdvertising & Promotion. 615 7$aSales & marketing. 676 $a658.788 702 $aMcIntyre$b Charles$f1955-, 702 $aMelewar$b T. C. 702 $aDennis$b Charles 801 0$bUtOrBLW 906 $aBOOK 912 $a9910798990703321 996 $aMulti-channel marketing, branding and retail design$93691495 997 $aUNINA