LEADER 04117nam 2200529 450 001 9910798934703321 005 20230622131531.0 010 $a1-119-34114-0 010 $a1-119-34106-X 035 $a(CKB)3710000000952392 035 $a(JP-MeL)3000065639 035 $a(MiAaPQ)EBC4785177 035 $a(Au-PeEL)EBL4785177 035 $a(CaPaEBR)ebr11329510 035 $a(CaONFJC)MIL971743 035 $a(OCoLC)964334664 035 $a(PPN)229885225 035 $a(EXLCZ)993710000000952392 100 $a20170124h20172017 uy 0 101 0 $aeng 135 $aurcn#---||||| 181 $ctxt$2rdacontent 182 $cc$2rdacontent 183 $acr$2rdacarrier 200 10$aMarketing 4.0 $emoving from traditional to digital /$fPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan 210 1$aHoboken, New Jersey :$cWiley,$d2017. 210 4$dİ2017 215 $a1 online resource (xix, 184 p.) $cill 300 $aIncludes index. 311 $a1-119-34120-5 327 $aPart I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Chapter 3: The Influential Digital Subcultures -- Chapter 4: Marketing 4.0 in the Digital Economy -- Part II: New Frameworks for Marketing in the Digital Economy -- Chapter 5: The New Customer Path -- Chapter 6: Marketing Productivity Metrics -- Chapter 7: Industry Archetypes and Best Practices -- Part III: Tactical Marketing Applications in the Digital Economy -- Chapter 8: Human-Centric Marketing for Brand Attraction -- Chapter 9: Content Marketing for Brand Curiosity -- Chapter 10: Omnichannel Marketing for Brand Commitment -- Chapter 11: Engagement Marketing for Brand Affinity -- Epilogue: Getting to WOW! -- What Is a "WOW"? -- Enjoy, Experience, Engage: WOW! -- Are You Ready to WOW? -- Index. 330 $aMarketing has changed forever - this is what comes next. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing; Stand out and create WOW moments; Build a loyal and vocal customer base; Learn who will shape the future of customer choice. Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. 606 $aMarketing 606 $aInternet marketing 615 0$aMarketing. 615 0$aInternet marketing. 676 $a658.8 700 $aKotler$b Philip$034994 702 $aKartajaya$b Hermawan$f1947- 702 $aSetiawan$b Iwan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798934703321 996 $aMarketing 4.0$91522910 997 $aUNINA LEADER 04060nam 2200721 a 450 001 9910809839003321 005 20251008191933.0 010 $a9780814785225 010 $a0814785220 010 $a9781441615640 010 $a1441615644 024 7 $a10.18574/9780814785225 035 $a(CKB)1000000000786047 035 $a(EBL)865977 035 $a(OCoLC)779828338 035 $a(SSID)ssj0000220383 035 $a(PQKBManifestationID)11218556 035 $a(PQKBTitleCode)TC0000220383 035 $a(PQKBWorkID)10143824 035 $a(PQKB)10738206 035 $a(StDuBDS)EDZ0001325789 035 $a(MiAaPQ)EBC865977 035 $a(OCoLC)647825406 035 $a(MdBmJHUP)muse10337 035 $a(DE-B1597)546914 035 $a(DE-B1597)9780814785225 035 $a(Au-PeEL)EBL865977 035 $a(CaPaEBR)ebr10313200 035 $a(ODN)ODN0002685120 035 $a(EXLCZ)991000000000786047 100 $a20081208d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe perversion of youth $econtroversies in the assessment and treatment of juvenile sex offenders /$fFrank C. DiCataldo 205 $a1st ed. 210 $aNew York $cNew York University Press$dc2009 210 1$aNew York, NY :$cNew York University Press,$d[2009] 210 4$dİ2009 215 $a1 online resource (280 p.) 225 1 $aPsychology and crime series 300 $aDescription based upon print version of record. 311 08$a0-8147-2001-3 311 08$a0-8147-2002-1 320 $aIncludes bibliographical references (p. 231-252) and index. 327 $aThe birth of a moral panic -- The return of the blob : the heterogeneity of juvenile sex offenders -- Test authors in search of a clinical population : risk assessment instruments for juvenile sex offenders -- The adolescent as sexual deviant : the treatment of juvenile sex offenders -- Creating the objects of our concern : normal childhood sexuality and the invention of childhood sexual behavior problems -- Becoming a man : the waiver of the juvenile sex offender to adult court -- Making monsters : the civil commitment of juvenile sex offenders -- Collateral consequences : the invisible punishment of the juvenile sex offender. 330 $aOver the past two decades, concern about adolescent sex offenders has grown at an astonishing pace, garnering heated coverage in the media and providing fodder for television shows like Law & Order. Americans? reaction to such stories has prompted the unquestioned application to adolescents of harsh legal and clinical intervention strategies designed for serious adult offenders, with little attention being paid to the psychological maturity of the offender. Many strategies being used today to deal with juvenile sex offenders?and even to define what criteria to use in defining "juvenile sex offender"?do not have empirical support and, Frank C. DiCataldo cautions, may be doing more harm to children and society than good.The Perversion of Youth critiques the current system and its methods for treating and categorizing juveniles, and calls for a major reevaluation of how these cases should be managed in the future. Through an analysis of the history of the problem and an empirical review of the literature, including specific cases and their outcomes, DiCataldo demonstrates that current practices are based more on our collective fears and moral passions than on any supportive science or sound policy. 410 0$aPsychology and crime series. 606 $aTeenage sex offenders$xPsychology 606 $aTeenage sex offenders$xRehabilitation 615 0$aTeenage sex offenders$xPsychology. 615 0$aTeenage sex offenders$xRehabilitation. 676 $a364.15/30835 700 $aDiCataldo$b Frank C$01707688 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910809839003321 996 $aThe perversion of youth$94096125 997 $aUNINA