LEADER 02389nam 2200421 450 001 9910798925803321 005 20201012112014.0 010 $a1-119-68026-3 010 $a1-119-68032-8 035 $a(CKB)4100000011278657 035 $a(MiAaPQ)EBC6222028 035 $a(CaSebORM)9781119680222 035 $a(EXLCZ)994100000011278657 100 $a20201012d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aKiller visual strategies $eengage any audience, improve comprehension, and get amazing results using visual communication /$fAmy Balliett 210 1$aHoboken, New Jersey :$cWiley,$d[2020] 210 4$dİ2020 215 $a1 online resource (242 pages) 300 $aIncludes index. 311 $a1-119-68022-0 327 $aEnvironmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team. 330 $a"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"--$cProvided by publisher. 606 $aVisual communication 615 0$aVisual communication. 676 $a302.226 700 $aBalliett$b Amy$01556525 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798925803321 996 $aKiller visual strategies$93819261 997 $aUNINA