LEADER 00913nam0-2200349---450- 001 990009369260403321 005 20110530112533.0 010 $a978-88-15-09314-1 035 $a000936926 035 $aFED01000936926 035 $a(Aleph)000936926FED01 035 $a000936926 100 $a20110530d2003----km-y0itay50------ba 101 1 $aita 102 $aIT 105 $a--------001yy 200 1 $aDarwin$fJonathan Howard 210 $aBologna$cIl Mulino$d2003 215 $a121 p.$d21 cm 225 1 $aUniversale paperbacks Il mulino$v442 300 $aTraduzione di Paolo Fait 610 0 $aDarwin, Charles 676 $a576$v22$zita 700 1$aHoward,$bJonathan$0451635 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009369260403321 952 $aSAG-HOW-1$b6759$fSC1 952 $aSAG-HOW-1A$b6760$fSC1 959 $aSC1 996 $aDarwin$922816 997 $aUNINA LEADER 03464nam 2200457 450 001 9910798841103321 005 20230629234742.0 010 $a1-119-79013-1 010 $a1-119-79012-3 035 $a(CKB)4100000011570269 035 $a(MiAaPQ)EBC6386105 035 $a(EXLCZ)994100000011570269 100 $a20210405d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cn$2rdamedia 183 $anc$2rdacarrier 200 10$aCustomer data platforms $euse people data to transform the future of marketing engagement /$fMartin Kihn, Chris O'Hara 210 1$aHoboken, New Jersey :$cWiley,$d[2021] 210 4$dİ2021 215 $a1 online resource (xii, 227 pages) 311 $a1-119-79011-5 327 $aThe customer data conundrum -- The brief, wondrous life of customer data management -- What is a CDP, anyway? -- Organizing customer data -- Build a first-party data asset with consent -- Building a customer-driven marketing machine -- Adtech and the data management platform -- Beyond marketing putting sales, service, and commerce data to work -- Machine learning and artificial intelligence -- Orchestrating a personalized customer journey -- Connected data for analytics -- Summary and looking ahead. 330 $a"Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt. Riding in like a white knight, Customer Data Platforms have come to the fore, offering companies a seemingly plug-and-play way to capture, unify, activate and analyze customer data. CDPs are the hottest technology category for marketers today, a growing category with over 100 different companies, and a hot topic at industry events and in industry press. But are CDPs worthy of the hype? Customer Driven takes a a deep dive into everything CDP and breaks down the fundamentals, including how to: -Understand the problems of managing customer data -Define the category and understand what CDPs do (and don't do) -Organize and harmonize customer data for use in marketing -Build a safe, compliant first party data asset your brand can use as fuel -Create a data-driven culture that puts customers at the center of everything you do -Understand how to leverage AI and machine learning to drive the future of personalization -Orchestrate modern customer journeys that react to customers in real-time -Power analytics with customer data to get closer to true attribution"--$cProvided by publisher. 606 $aMarketing 606 $aData-analyse 606 $aDirect marketing 615 0$aMarketing. 615 0$aData-analyse. 615 0$aDirect marketing. 676 $a658.8 700 $aKihn$b Martin$01516686 702 $aO'Hara$b Chris 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798841103321 996 $aCustomer data platforms$93753314 997 $aUNINA LEADER 01043nam 2200265z- 450 001 9910694349003321 005 20100303083228.0 035 $a(CKB)5860000000026631 035 $a(BIP)017702183 035 $a(EXLCZ)995860000000026631 100 $a20220406c2007uuuu -u- - 101 0 $aeng 200 10$aImproving Head Start for America's children $ehearing before the Subcommittee on Early Childhood, Elementary and Secondary Education, Committee on Education and Labor, U.S. House of Representatives, One Hundred Tenth Congress, first session, hearing held in Washington, D.C., February 28, 2007 215 $a1 online resource (iii, 56 p.) 311 $a0-16-078882-X 517 $aImproving Head Start for America's Children 606 $aHead Start programs$zUnited States 610 $aOverhead projection 610 $aHead start programs 610 $aEducation 615 0$aHead Start programs 906 $aBOOK 912 $a9910694349003321 996 $aImproving Head Start for America's children$93133498 997 $aUNINA