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100   $a20160624d2016      uy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFundamentals of school marketing /$fJohanna M. Lockhart
210  1$aLanham, Maryland :$cRowman & Littlefield,$d2016.
215   $a1 online resource (155 p.)
300   $aDescription based upon print version of record.
311   $a1-4758-2996-5 
311   $a1-4758-2995-7 
320   $aIncludes bibliographical references.
327   $aSchool marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication.
330   $aFundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend
606   $aSchools$zUnited States$xMarketing
615  0$aSchools$xMarketing.
676   $a338.4337
700   $aLockhart$b Johanna$f1971-$01526555
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910798788403321
996   $aFundamentals of school marketing$93768662
997   $aUNINA