LEADER 04013nam 2200637 450 001 9910798655003321 005 20201023111955.0 010 $a1-4742-8736-0 010 $a1-4742-8735-2 024 7 $a10.5040/9781474287364 035 $a(CKB)3710000000840705 035 $a(EBL)4653899 035 $a(Au-PeEL)EBL4653899 035 $a(CaPaEBR)ebr11251422 035 $a(CaONFJC)MIL951005 035 $a(OCoLC)957490922 035 $a(OCoLC)1201425904 035 $a(CaBNVSL)9781474287364 035 $a(MiAaPQ)EBC4653899 035 $a(EXLCZ)993710000000840705 100 $a20201023d2020 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMen in the mirror $emen's fashion, masculinity and consumer society /$fTim Edwards 210 1$aLondon, England :$cBloomsbury Academic,$d2020. 210 2$aLondon, England :$cBloomsbury Publishing,$d2020 215 $a1 online resource (178 p.) 225 1 $aCultural Studies: Bloomsbury Academic Collections 300 $aDescription based upon print version of record. 311 $a1-4742-8734-4 311 $a0-304-33790-0 320 $aIncludes bibliographical references and index. 327 $aHis story of fashion -- The classical tradition -- Private investigations: interpretations on the theme of the new man -- The marketing of masculinities -- Consuming masculinities: style, content and men's magazines -- Just looking: masculinity and the contemporary shopping experience -- Express yourself: the politics of dressing up -- The sting in the tale: social policy and social divisions. 330 $aIn this book, Tim Edwards applies a sociological approach to our understanding of men's fashion, which he perceives to be significant in the nexus of masculinity and society, past and present, rather than simply an artistic of aesthetic interest, usually denoting effeminacy or homosexuality. Rejecting an essentialist or 'natural' origin, Edwards explores how masculinity and men's fashion are constructed, particularly in relation to consumer society. If is the growing commodification and aestheticism of everyday life alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the self-conscious emergence of men's fashion, rather than an abstract 'crisis of masculinity' or the 'new man' identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexy images of suited city gents and body-beautiful boys in Levis, and how the resultant process of consumption was facilitated through developments in the practice of shopping itself, such as easy access to credit. He examines the influence of the advertisers' message in creating of hierarchy of masculinity in which some men are valorized and others denigrated. Starting with an historical review of men's fashion and a discussion of its importance and meanings, Edwards goes on to analyse the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality. 410 0$aCultural Studies: Bloomsbury Academic Collections. 606 $aMen's clothing$xSocial aspects 606 $aMasculinity 606 $aFashion$xSocial aspects 606 $aPopular culture$2bicssc 615 0$aMen's clothing$xSocial aspects. 615 0$aMasculinity. 615 0$aFashion$xSocial aspects. 615 7$aPopular culture 676 $a391/.1 686 $a21.85$2bcl 700 $aEdwards$b Tim$f1963-$0612151 801 0$bN 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910798655003321 996 $aMen in the mirror$93689401 997 $aUNINA