LEADER 03663nam 2200577 450 001 9910798582903321 005 20200520144314.0 010 $a1-119-21271-5 010 $a1-119-21270-7 035 $a(CKB)3710000000739971 035 $a(SSID)ssj0001693464 035 $a(PQKBManifestationID)16543893 035 $a(PQKBTitleCode)TC0001693464 035 $a(PQKBWorkID)14968402 035 $a(PQKB)25089297 035 $a(Au-PeEL)EBL4572956 035 $a(CaPaEBR)ebr11232455 035 $a(CaONFJC)MIL937593 035 $a(OCoLC)952933462 035 $a(CaSebORM)9781119052494 035 $a(MiAaPQ)EBC4572956 035 $a(EXLCZ)993710000000739971 100 $a20160728h20162016 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReputation strategy and analytics in a hyper-connected world /$fChris Foster 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (154 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-119-05249-1 320 $aIncludes bibliographical references and index. 330 $aReputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies ? there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow. 606 $aCorporate image 606 $aCommunication in management 615 0$aCorporate image. 615 0$aCommunication in management. 676 $a659.2 686 $aBUS007000$2bisacsh 700 $aFoster$b Chris$f1962-$01567703 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798582903321 996 $aReputation strategy and analytics in a hyper-connected world$93839262 997 $aUNINA