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101 0 $aeng
135   $aurnn#---|u||u
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aMaking Money, Making Music $eHistory and Core Concepts /$fDavid Bruenger
210  1$aBerkeley, CA :$cUniversity of California Press,$d[2016]
210  4$dİ2016
215   $a1 online resource (301 p.)
300   $aDescription based upon print version of record.
311 08$aOnline version: Bruenger, David, 1953- author. Making money, making music Oakland, California : University of California Press, [2016] 9780520966062 (DLC) 2016014533 
320   $aIncludes bibliographical references and index.
327   $tFront matter --$tContents --$tIntroduction --$t1. Musical Experience as Transaction --$t2. Transience to Permanence --$t3. The Rise of Commercial Markets --$t4. Media Revolutions --$t5. Convergence and Crossover --$t6. Massification --$t7. Scaling and Selling Live Performance --$t8. Visual Media --$t9. Artists, Audiences, and Brands --$t10. Digitization --$t11. State of the Art --$tNotes --$tBibliography --$tIndex
330   $aMaking Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
606   $aMusic trade
610   $aadapting.
610   $aamerican culture.
610   $aamerican music.
610   $aanalysis.
610   $aartist.
610   $aaspiring musician.
610   $aclassroom.
610   $acreative.
610   $acreativity.
610   $acritical thinking.
610   $acritical.
610   $aculture.
610   $adigital download.
610   $adigital music.
610   $adigital world.
610   $aeconomics.
610   $aeconomy.
610   $aeducational.
610   $aguidebook.
610   $amaking money.
610   $amoney.
610   $amusic business.
610   $amusic industry.
610   $amusician.
610   $apractical.
610   $areal life.
610   $areal world.
610   $aself help.
610   $asongwriter.
610   $asuccess.
610   $atextbook.
610   $aworkplace.
615  0$aMusic trade.
676   $a780.23/73
700   $aBruenger$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut$01468424
801  0$bDE-B1597
801  1$bDE-B1597
906   $aBOOK
912   $a9910798527003321
996   $aMaking Money, Making Music$93679600
997   $aUNINA