LEADER 04425nam 22005532 450 001 9910798517403321 005 20170818123533.0 010 $a1-78694-543-6 010 $a1-78138-432-0 035 $a(CKB)3710000000777022 035 $a(MiAaPQ)EBC4616317 035 $a(UkCbUP)CR9781781384329 035 $a(StDuBDS)EDZ0001992445 035 $a(Au-PeEL)EBL4616317 035 $a(CaPaEBR)ebr11240977 035 $a(OCoLC)956277482 035 $a(EXLCZ)993710000000777022 100 $a20170307d2016|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFunding philanthropy $eDr. Barnardo's metaphors, narratives and spectacles /$fSusan Ash$b[electronic resource] 210 1$aLiverpool :$cLiverpool University Press,$d2016. 215 $a1 online resource (259 pages) $cdigital, PDF file(s) 225 1 $aLiverpool scholarship online 300 $aTitle from publisher's bibliographic system (viewed on 11 Aug 2017). 311 $a1-78138-139-9 320 $aIncludes bibliographical references and index. 327 $aAcknowledgements -- Preface. Part 1 Metaphor : The "open door:" metaphor and promoting the Barnardo brand. Part 2 Narrative : Narrative: raising affect, raising funds -- Dr. Barnardo's "young helpers:" agency, philanthropy and juvenile periodicals -- The "queen of shades" and a "Gothicized" London. Part 3 Spectacle : Barnardo's bazaars: desire and restraint, consumption and self-denial -- "Panoramas" and "living pictures:" Dr. Barnardo's annual meetings. Afterword -- References -- Index. 330 $aFunding Philanthropy investigates Dr Barnardo's work and philanthropic 'empire' as early manifestations of promotional and branding mechanisms in the mid- to late-Victorian period, processes that would seem commonplace by the mid- to late-twentieth century. Barnardo possessed a strategic sense of what would excite people's interest and pity, as well as a seemingly unfailing capacity to package and promote evangelical philanthropy on behalf of children, the nation and the Empire. Thus, the book explores Barnardo as creative promoter and 'showman,' a savvy entrepreneur in an evangelical context that overtly mandated against privileging business principles generally, and the practice of direct appeal specifically. To manage the business of philanthropy, Barnardo operated as narrator, orchestrator, and showman, depending upon artfully constructed bodies, images and stories as imperatives for emotional engagement and collective participation. Funding Philanthropy offers new knowledge to anyone interested in Victorian history, conceptualising children, literary modes, and marketing practices. The book also considers how Barnardo's conception of charity is closely aligned with principles of unconditional hospitality, precisely at a moment in time when the English were intent on centralising philanthropy and on meting out support according to measures Barnardo regarded as punitive and unchristian. Part One explicates how institutional branding evolved according to the properties associated with the metaphor of the 'open door'; Part Two elucidates how narrative devices associated with fiction raise both affect and funds; Part Three concentrates on how Barnardo exploited strategies associated with dramatic performance in public spectacles, despite his adamant strictures against the theatre itself. Discussion burrows down to elucidate such events as highly ritualised Annual General Meetings, child picnics, as well as ubiquitous 'bazaars' and self-denial drives. Extensive research in Barnardo's vast archive of periodical publication for children, youth and adults and the wider public press underpin the discursive analysis. 410 0$aLiverpool scholarship online. 606 $aHumanitarianism$zEngland$zLondon$xHistory 606 $aCharities$zEngland$zLondon$xHistory 606 $aPublic welfare$zEngland$zLondon$xHistory 607 $aLondon (England) 608 $aHistory.$2fast 615 0$aHumanitarianism$xHistory. 615 0$aCharities$xHistory. 615 0$aPublic welfare$xHistory. 676 $a362.7320942 700 $aAsh$b Susan$01504732 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910798517403321 996 $aFunding philanthropy$93733885 997 $aUNINA