LEADER 03240nam 2200505 450 001 9910798503903321 005 20230125194958.0 010 $a1-63157-382-9 035 $a(CKB)3710000000831196 035 $a(BEP)4649459 035 $a(OCoLC)957559937 035 $a(CaBNVSL)swl00406799 035 $a(MiAaPQ)EBC4649459 035 $a(CaSebORM)9781631573828 035 $a(EXLCZ)993710000000831196 100 $a20160829d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aPublic relations for the public good $ehow PR has shaped America's social movements /$fLouis Capozzi, Shelley Spector 205 $aFirst edition. 210 1$aNew York, NY :$cBusiness Expert Press,$d?2016. 215 $a1 online resource (xiii, 179 pages) $cillustrations 225 1 $aPublic relations collection 311 $a1-63157-381-0 320 $aIncludes bibliographical references (pages 149-170) and index. 327 $a1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. 330 3 $aWhile the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society. 410 0$aPublic relations collection 606 $aPublic relations$zUnited States$vCase studies 606 $aSocial movements$xPublic relations$zUnited States 615 0$aPublic relations 615 0$aSocial movements$xPublic relations 676 $a659.2 700 $aCapozzi$b Louis.$01519082 702 $aSpector$b Shelley. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798503903321 996 $aPublic relations for the public good$93757004 997 $aUNINA