LEADER 04450oam 2200589K 450 001 9910798469403321 005 20190503073431.0 010 $a0-262-33828-9 010 $a0-262-33827-0 035 $a(CKB)3710000000721024 035 $a(EBL)4537750 035 $a(OCoLC)951594157 035 $a(MiAaPQ)EBC4537750 035 $a(OCoLC)951217463$z(OCoLC)951594157$z(OCoLC)957133024$z(OCoLC)957240779$z(OCoLC)1058701494 035 $a(OCoLC-P)951217463 035 $a(MaCbMITP)8626 035 $a(Au-PeEL)EBL4537750 035 $a(CaPaEBR)ebr11218299 035 $a(CaONFJC)MIL928213 035 $a(EXLCZ)993710000000721024 100 $a20160606d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aPastoral capitalism $ea history of suburban corporate landscapes /$fLouise A. Mozingo 210 1$aCambridge, Mass. :$cMIT Press,$dİ2011. 215 $a1 online resource (333 p.) 225 1 $aUrban and industrial environments 300 $aDescription based upon print version of record. 311 $a0-262-01543-9 311 $a0-262-52614-X 320 $aIncludes bibliographical references and index. 327 $aPostwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal -- The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb -- The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city -- The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity -- The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles? -- Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness. 330 $a"Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form."--Dust jacket p.1. 410 0$aUrban and industrial environments. 606 $aIndustrial location$zUnited States$vCase studies 606 $aCorporations$xHeadquarters$zUnited States 606 $aLand use, Rural$zUnited States 610 $aARCHITECTURE/Urban Design 615 0$aIndustrial location 615 0$aCorporations$xHeadquarters 615 0$aLand use, Rural 676 $a338.70973/091733 700 $aMozingo$b Louise A$01539155 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910798469403321 996 $aPastoral capitalism$93789802 997 $aUNINA