LEADER 04474nam 2200541 450 001 9910798398603321 005 20231130150555.0 010 $a1-119-13623-7 010 $a1-119-13620-2 035 $a(CKB)3710000000648544 035 $a(EBL)4505417 035 $a(MiAaPQ)EBC4505417 035 $a(EXLCZ)993710000000648544 100 $a20160519h20162016 uy 0 101 0 $aeng 135 $aur|n#|||||||| 181 $2rdacontent 181 $csti$2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMeggs' history of graphic design /$fPhilip B. Meggs, Alston W. Purvis 205 $a6th ed. 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (682 pages) : illustrations (some colour) 300 $aDescription based upon print version of record. 311 $a1-118-77205-9 320 $aIncludes bibliographical references and index. 327 $aHistory of Graphic Design ; Contents; Preface; Preface to the First Edition; Acknowledgments; Part I The Prologue to Graphic Design ; The visual message from prehistory through the medieval era ; The Invention of Writing; Prehistoric visual communications; The cradle of civilization; The earliest writing; Mesopotamian visual identification; Egyptian hieroglyphs; Papyrus and writing; The first illustrated manuscripts; Egyptian visual identification; Alphabets; Cretan pictographs; The North Semitic alphabet; The Aramaic alphabet and its descendants; The Greek alphabet; The Latin alphabet 327 $aThe Korean alphabet The Asian Contribution; Chinese calligraphy; The invention of paper; The discovery of printing; The invention of movable type; Illuminated Manuscripts; The classical style; Celtic book design; The Caroline graphic renewal; Spanish pictorial expressionism; Romanesque and Gothic manuscripts; Judaic manuscripts; Islamic manuscripts; Late medieval illuminated manuscripts; Part II A Graphic Renaissance ; The origins of European typography and design for printing ; Printing Comes to Europe; Early European block printing; Movable typography in Europe; Copperplate engraving 327 $aThe German Illustrated Book Origins of the illustrated typographic book; Nuremberg becomes a printing center; Typography spreads from Germany; Renaissance Graphic Design; Graphic design of the Italian Renaissance; Italian writing masters; Innovation passes to France; Basel and Lyons become design centers; The seventeenth century; An Epoch of Typographic Genius ; Graphic design of the rococo era; Caslon and Baskerville; The origins of information graphics; The imperial designs of Louis Rene? Luce; The modern style; The illuminated printing of William Blake; The epoch closes 327 $aPart III The Bridge to the Twentieth CenturyThe Industrial Revolution: The impact of industrial technology upon visual communications ; Graphic Design and the Industrial Revolution ; Innovations in typography; The wood-type poster; A revolution in printing; The mechanization of typography; Photography, the new communications tool; The inventors of photography; The application of photography to printing; Defining the medium; Photography as reportage; Popular graphics of the Victorian era; The development of lithography; The Boston school of chromolithography 327 $aThe design language of chromolithographyThe battle on the signboards; Images for children; The rise of American editorial and advertising design; Victorian typography; The Arts and Crafts Movement and Its Heritage; The Century Guild; The Kelmscott Press; The private press movement; A book-design renaissance; Art Nouveau; The influence of ukiyo-e; Art nouveau; Che?ret and Grasset; English art nouveau; The further development of French art nouveau; Art nouveau comes to America; Innovation in Belgium and the Netherlands; The German Jugendstil movement; The Italian pictorial tradition 327 $aThe Genesis of Twentieth-Century Design 606 $aGraphic design (Typography)$xHistory 606 $aBook design$xHistory 615 0$aGraphic design (Typography)$xHistory. 615 0$aBook design$xHistory. 676 $a686.2209 700 $aMeggs$b Philip B.$01489922 702 $aPurvis$b Alston W.$f1943- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798398603321 996 $aMeggs' history of graphic design$93710846 997 $aUNINA