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200 00$aCommunication of politics $ecross-cultural theory building in the practice of public relations and political marketing /$fBruce I. Newman, Dejan Vercic, editors
210  1$aAbingdon, Oxon :$cRoutledge,$d2016.
215   $a1 online resource (195 p.)
300   $a"Communication of politics: cross-cultural theory building in the practice of public relations and political marketing has been co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."--T.p.
300   $aFirst published 2002 by Routledge.
311   $a0-7890-2159-5 
311   $a0-7890-2158-7 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $aCover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
327   $aWho Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index
606   $aCommunication in politics$zUnited States
606   $aCommunication in politics$zGreat Britain
606   $aCommunication in politics$zSlovenia
606   $aCampaign management$zUnited States
606   $aCampaign management$zGreat Britain
606   $aCampaign management$zSlovenia
615  0$aCommunication in politics
615  0$aCommunication in politics
615  0$aCommunication in politics
615  0$aCampaign management
615  0$aCampaign management
615  0$aCampaign management
676   $a324.7/3
701   $aNewman$b Bruce I$089511
701   $aVercic$b Dejan$0965401
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906   $aBOOK
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996   $aCommunication of politics$93837655
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