LEADER 02780nam 2200589 450 001 9910798265003321 005 20230808192021.0 010 $a1-4422-6352-0 035 $a(CKB)3710000000610910 035 $a(EBL)4439380 035 $a(SSID)ssj0001624662 035 $a(PQKBManifestationID)16361385 035 $a(PQKBTitleCode)TC0001624662 035 $a(PQKBWorkID)14852558 035 $a(PQKB)10148697 035 $a(PQKBManifestationID)16242031 035 $a(PQKBWorkID)14852450 035 $a(PQKB)22513746 035 $a(MiAaPQ)EBC4439380 035 $a(DLC) 2015049256 035 $a(EXLCZ)993710000000610910 100 $a20151127h20162016 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing on a shoestring budget $ea guide for small museums and historic sites /$fDeborah Pitel 210 1$aLanham, MD :$cRowman & Littlefield,$d[2016] 210 4$dİ2016 215 $a1 online resource (185 p.) 225 1 $aAmerican Association for State and Local History book series 300 $aDescription based upon print version of record. 311 $a1-4422-6351-2 311 $a1-4422-6350-4 320 $aIncludes bibliographical references and index. 327 $aMarketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. 330 $aHere's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes s 410 0$aAmerican Association for State and Local History book series. 606 $aMuseums$zUnited States$xMarketing 606 $aMuseums$xPublic relations$zUnited States 615 0$aMuseums$xMarketing. 615 0$aMuseums$xPublic relations 676 $a069/.0688 700 $aPitel$b Deborah$01493625 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798265003321 996 $aMarketing on a shoestring budget$93716692 997 $aUNINA