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[et al.] 260 $aMilano :$bGiuffrè,$cc1998 300 $axiii, 744 p. ;$c24 cm 440 2$aL'Italia e la vita giuridica internazionale ;$v13. 500 $aSegue: Testi, Casi 650 4$aAiuti di Stato 700 1 $aCabizza, Mariella 907 $a.b11857225$b02-04-14$c23-12-02 912 $a991003739109707536 945 $aLE029 341.2422 BAR01.01 C.2$g2$iLE029-3990$lle029$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i1210937x$z23-12-02 945 $aLE027 341.24 BAR01.01$g1$i2027000055838$lle027$o-$pE43.90$q-$rl$s- $t0$u5$v3$w5$x0$y.i1352303x$z10-05-04 996 $aAiuti di Stato alle imprese nel diritto comunitario$9192413 997 $aUNISALENTO 998 $ale029$ale027$b01-01-02$cm$da $e-$fita$git $h4$i1 LEADER 02309nam 2200553 450 001 9910798186503321 005 20170919052242.0 010 $a1-4985-0590-2 035 $a(CKB)3710000000587783 035 $a(EBL)4389116 035 $a(OCoLC)930786557 035 $a(SSID)ssj0001605125 035 $a(PQKBManifestationID)16313117 035 $a(PQKBTitleCode)TC0001605125 035 $a(PQKBWorkID)14843434 035 $a(PQKB)10619817 035 $a(PQKBManifestationID)16230929 035 $a(PQKBWorkID)14843435 035 $a(PQKB)20474872 035 $a(MiAaPQ)EBC4389116 035 $a(PPN)199148708 035 $a(EXLCZ)993710000000587783 100 $a20160215h20162016 uy 0 101 0 $aspa 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMari?a de Molina, Queen and Regent $elife and rule in Castile-Leo?n, 1259-1321 /$fPaulette Lynn Pepin 210 1$aLanham, Maryland :$cLexington Books,$d2016. 210 4$d©2016 215 $a1 online resource (191 p.) 300 $aDescription based upon print version of record. 311 $a1-4985-0589-9 320 $aIncludes bibliographical references and index. 327 $aContents; Preface; List of Abbreviations; Chronology; Genealogy Charts; Maps; Introduction; 1 The Marriage; 2 Queen Mari?a de Molina (1284-1295); 3 Mari?a de Molina, Dowager Queen and Regent (1295-1312); 4 Mari?a de Molina, Dowager Queen and Regent Again (1312-1321); Conclusion; Bibliography; Index; About the Author 330 $aThis biography of Queen Mari?a de Molina explores her life and demonstrates the collective exercise of her power and authority as a monarchical queen. The author details her resilient determination as queen and later as regent, her partnership with King Sancho IV, and her struggle to provide peace and stability in the Kingdom of Castile-Leo?n. 606 $aQueens$zSpain$zCastile$vBiography 607 $aCastile (Spain)$xHistory$ySancho IV, 1284-1295 615 0$aQueens 676 $a946/.302092 700 $aPepin$b Paulette L.$01536253 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798186503321 996 $aMari?a de Molina, Queen and Regent$93784896 997 $aUNINA LEADER 04076nam 2200457 450 001 9910826138803321 005 20190923030958.0 010 $a1-119-60048-0 010 $a1-119-60053-7 035 $a(CKB)4100000008779842 035 $a(MiAaPQ)EBC5836953 035 $a(CaSebORM)9781119600497 035 $a(EXLCZ)994100000008779842 100 $a20190817d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFollow the feeling $ebrand building in a noisy world /$fKai D. Wright 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2019. 215 $a1 online resource (307 pages) 300 $aIncludes index. 311 $a1-119-60049-9 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- Inside out : what's the value of being an outsider? -- Going haywire : what's the relationship between economics and communication? -- Resonance versus share of voice : in what direction is technology propelling us? -- Creativity applied strategically : what parts of a "brand" matter most to a digitally wired audience? -- Communication as a system : how does communication work in society? -- Lexicon triggers : branding objective: appeal to a "tribe" -- Audio cues : branding objective: develop instant recognition -- Visual stimuli : branding objective: become a "controversial" brand -- Experience drivers : branding objective: close the feedback loop -- Cultural connections : branding objective: align thoughts and actions -- Following the feeling: what's the role of technology in following the feeling? 330 $aElevate your brand, rise above the crowd, and build tribe In Follow the Feeling , strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories?lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel. 517 3 $aBrand building in a noisy world 606 $aBranding (Marketing) 615 0$aBranding (Marketing) 676 $a658.8/27 686 $aBUS043000$2bisacsh 700 $aWright$b Kai$01646975 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910826138803321 996 $aFollow the feeling$94028861 997 $aUNINA