LEADER 04018nam 2200637 450 001 9910798167703321 005 20210430200944.0 010 $a3-11-043987-5 010 $a3-11-043988-3 024 7 $a10.1515/9783110439878 035 $a(CKB)3710000000609735 035 $a(EBL)4451853 035 $a(DE-B1597)445967 035 $a(OCoLC)946712524 035 $a(OCoLC)953920477 035 $a(DE-B1597)9783110439878 035 $a(Au-PeEL)EBL4451853 035 $a(CaPaEBR)ebr11174268 035 $a(CaONFJC)MIL904054 035 $a(OCoLC)945137908 035 $a(CaSebORM)9783110439885 035 $a(MiAaPQ)EBC4451853 035 $a(EXLCZ)993710000000609735 100 $a20160319h20162016 uy| 0 101 0 $aeng 135 $aur|nu---|u||u 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMarket entry strategies $einternationalization theories, concepts and cases of Asian high-technology firms /$fMario Glowik 205 $aSecond, revised and updated edition. 210 1$aBerlin :$cDe Gruyter Oldenbourg,$d[2016] 210 4$dİ2016 215 $a1 online resource (252 p.) 225 0 $aDe Gruyter Studium 300 $aDescription based upon print version of record. 311 0 $a3-11-042592-0 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tIntroduction --$t1. How to Combine Theory and Business Practice? --$t2. Internationalization Theories --$t3. Market Entry Strategies --$tSubject index 330 $aThis textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm's proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topics applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube! 410 3$aDe Gruyter Textbook 606 $aExport marketing$zAsia 606 $aHigh technology industries$zAsia 606 $aInternational business enterprises$zAsia 615 0$aExport marketing 615 0$aHigh technology industries 615 0$aInternational business enterprises 676 $a658.8 700 $aGlowik$b Mario$01578603 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798167703321 996 $aMarket entry strategies$93858163 997 $aUNINA