LEADER 02890nam 2200601 450 001 9910798140503321 005 20240102112644.0 010 $a9781442263468 035 $a(CKB)3710000000616069 035 $a(EBL)4453699 035 $a(SSID)ssj0001630774 035 $a(PQKBManifestationID)16378050 035 $a(PQKBTitleCode)TC0001630774 035 $a(PQKBWorkID)14943554 035 $a(PQKB)10264085 035 $a(PQKBManifestationID)16383084 035 $a(PQKB)22520913 035 $a(MiAaPQ)EBC4453699 035 $a(DLC) 2015048352 035 $a(EXLCZ)993710000000616069 100 $a20160416h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 200 10$aMuseum branding $ehow to create and maintain image, loyalty, and support /$fMargot Wallace 205 $aSecond edition. 210 1$aLanham, Maryland :$cRowman & Littlefield,$d2016. 210 4$dİ2016 215 $a1 online resource (341 pages) $ccolour illustrations, photographs 311 08$aOnline version: Wallace, Margot A, 1941- Museum branding Lanham, MD : Rowman & Littlefield, [2016] 9781442263468 (DLC) 2015048352 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aExhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe? -- Publications -- Academic museums -- Databases. 330 $aBranding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter 606 $aMuseums$zUnited States$xManagement 606 $aMuseums$xPublic relations$zUnited States 606 $aBusiness names$zUnited States 606 $aBranding (Marketing)$zUnited States 606 $aMuseum attendance$zUnited States 615 0$aMuseums$xManagement. 615 0$aMuseums$xPublic relations 615 0$aBusiness names 615 0$aBranding (Marketing) 615 0$aMuseum attendance 676 $a069.068 700 $aWallace$b Margot A.$f1941-$01536663 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798140503321 996 $aMuseum branding$93785531 997 $aUNINA