LEADER 04584nam 2200553 450 001 9910798115003321 005 20230803214206.0 010 $a94-012-1174-4 024 7 $a10.1163/9789401211741 035 $a(CKB)3710000000647752 035 $a(EBL)4514116 035 $a(MiAaPQ)EBC4514116 035 $a(OCoLC)903003523$z(OCoLC)891671263$z(OCoLC)893405855 035 $a(nllekb)BRILL9789401211741 035 $a(Au-PeEL)EBL4514116 035 $a(CaPaEBR)ebr11208277 035 $a(CaONFJC)MIL917447 035 $a(OCoLC)950464004 035 $a(EXLCZ)993710000000647752 100 $a20160526h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aFraming farming $ecommunication strategies for animal rights /$fCarrie P. Freeman 210 1$aAmsterdam, [Netherlands] ;$aNew York :$cRodopi,$d2014. 210 4$dİ2014 215 $a1 online resource (290 p.) 225 1 $aCritical Animal Studies ;$v2 300 $aDescription based upon print version of record. 311 $a90-420-3892-6 320 $aIncludes bibliographical references and index. 327 $aPreliminary material -- Chapter 1: Introduction -- Chapter 2: Ethical Views on Animals as Fellows and as Food -- Chapter 3: Activist Communication Strategy and Debates -- Chapter 4: Defining Problems and Culprits, Proposing Solutions -- Chapter 5: Appealing to Values ? Constructing a Caring Vegan Identity -- Chapter 6: Appealing to Altruism or Self-Interest? -- Chapter 7: How Movement Leaders Explain Their Strategic Choices -- Chapter 8: Activists? Latest Insights and Projections -- Chapter 9: Recommendations for Ideological Authenticity in Framing Animal Rights -- Works Cited -- Index. 330 $aFinalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition \'for going the extra mile to produce books of excellence in every aspect.\' The book was originally published by Rodopi and acquired by Brill in January 2014. To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals? Contributing to a classic social movement framing debate, Freeman examines the animal rights movement?s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, ?ideological authenticity,? to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing ?go veg? messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people ?it?s not fair to farm anyone?. Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices ? such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism? Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources. 410 0$aCritical animal studies ;$v2. 606 $aAnimal rights movement$zUnited States 606 $aAnimal rights activists 615 0$aAnimal rights movement 615 0$aAnimal rights activists. 676 $a179.3 700 $aFreeman$b Carrie P.$01145174 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798115003321 996 $aFraming farming$93764629 997 $aUNINA