LEADER 03007nam 2200649 a 450 001 9910778645903321 005 20230421033218.0 010 $a0-309-17427-9 010 $a1-282-08223-X 010 $a9786612082238 010 $a0-309-51762-1 010 $a0-585-02532-0 035 $a(CKB)110986584752608 035 $a(EBL)3375571 035 $a(SSID)ssj0000144084 035 $a(PQKBManifestationID)11134756 035 $a(PQKBTitleCode)TC0000144084 035 $a(PQKBWorkID)10145884 035 $a(PQKB)10196681 035 $a(MiAaPQ)EBC3375571 035 $a(Au-PeEL)EBL3375571 035 $a(CaPaEBR)ebr10040989 035 $a(CaONFJC)MIL208223 035 $a(OCoLC)923257260 035 $a(EXLCZ)99110986584752608 100 $a19971211d1998 ua 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEducating language-minority children$b[electronic resource] /$fDiane August and Kenji Hakuta, editors ; Committee on Developing a Research Agenda on the Education of Limited-English-Proficient and Bilingual Students, Board on Children, Youth, and Families, Commission on Behavioral and Social Sciences and Education, National Research Council, Institute of Medicine 210 $aWashington, D.C. $cNational Academy Press$d1998 215 $a1 online resource (128 p.) 300 $aDescription based upon print version of record. 311 $a0-309-06414-7 320 $aIncludes bibliographical references (p. 91-111). 327 $aOverview. Purpose and scope of the report. Terminology. Background. Organization of the report -- Bilingualism and second-language learning. Findings. Implications -- Cognitive aspects of school learning : literacy development and content learning. Findings. Implications -- The social context of school learning. Findings. Implications -- Student assessment. Findings. Implications -- Program evaluation. Findings. Implications -- Studies of school and classroom effectiveness. Findings. Implications. 606 $aLinguistic minorities$xEducation$zUnited States$xEvaluation 606 $aEducation, Bilingual$zUnited States$xEvaluation 606 $aEnglish language$xStudy and teaching$zUnited States$xEvaluation 606 $aSecond language acquisition 615 0$aLinguistic minorities$xEducation$xEvaluation. 615 0$aEducation, Bilingual$xEvaluation. 615 0$aEnglish language$xStudy and teaching$xEvaluation. 615 0$aSecond language acquisition. 676 $a370.117/5/0973 701 $aAugust$b Diane$01149822 701 $aHakuta$b Kenji$01509162 712 02$aNational Research Council (U.S.).$bCommittee on Developing a Research Agenda on the Education of Limited-English-Proficient and Bilingual Students. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778645903321 996 $aEducating language-minority children$93753068 997 $aUNINA LEADER 02614nam 2200589 450 001 9910798041703321 005 20230125183946.0 010 $a1-63157-358-6 035 $a(CKB)3710000000570057 035 $a(OCoLC)935736407 035 $a(CaBNVSL)swl00406106 035 $a(Au-PeEL)EBL4334079 035 $a(CaPaEBR)ebr11140302 035 $a(CaONFJC)MIL887881 035 $a(CaSebORM)9781631573583 035 $a(MiAaPQ)EBC4334079 035 $a(EXLCZ)993710000000570057 100 $a20160119d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aShopper marketing $ea how-to business story /$fPaul Barnett 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (xiv, 261 pages) $cillustrations 225 1 $aConsumer behavior collection,$x2163-937X 311 $a1-63157-357-8 320 $aIncludes bibliographical references (pages 233-254) and index. 330 3 $aThe book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners. The book contains over 300 industry and academic references as well as numerous examples from the author's own experience. 410 0$aConsumer behavior collection.$x2163-937X 606 $aMarketing 606 $aConsumer behavior 610 $acategory management 610 $adigital marketing 610 $aFMCG 610 $akey account management 610 $aretail marketing 610 $ashopper insights 610 $ashopper marketing 615 0$aMarketing. 615 0$aConsumer behavior. 676 $a658.8 700 $aBarnett$b Paul.$01515887 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798041703321 996 $aShopper marketing$93751947 997 $aUNINA