LEADER 03828nam  2200697   450 
001 9910797994103321
005 20230125212830.0
010   $a1-63157-147-8
035   $a(CKB)3710000000530781
035   $a(OCoLC)932542597
035   $a(CaBNVSL)swl00405943
035   $a(Au-PeEL)EBL4107728
035   $a(CaPaEBR)ebr11123918
035   $a(CaONFJC)MIL875471
035   $a(OCoLC)940512905
035   $a(CaSebORM)9781631571473
035   $a(MiAaPQ)EBC4107728
035   $a(EXLCZ)993710000000530781
100   $a20151217d2016      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aPublic relations ethics $ehow to practice PR without losing your soul /$fDick Martin and Donald K. Wright
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016.
215   $a1 online resource (247 pages)
225 1 $aPublic relations collection,$x2157-3476
311   $a1-63157-146-X 
320   $aIncludes bibliographical references (pages 227-239) and index.
327   $a1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion -- References -- Index.
330 3 $aThis book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explores both ethical theories and their practical applications. With emphasis on the analysis of contemporary cases, the authors guide readers in building personal frameworks for ethical reasoning, enabling them to (1) recognize the ethical issues at play in public relations practice, (2) analyze the conflicting duties and loyalties at play in ethical situations, and (3) justify their decision and/or counsel in terms that others will understand and ultimately accept. The book fills a gap in the currently available literature on the subject, most of which lacks either theoretical grounding or practical application. Unlike other books that focus on the broad field of ethics in "communication" or "mass communication," this book focuses solely upon public relations ethics. It cites illustrative cases spanning a wide range of public relations functions that involve several of the world's largest public relations agencies as well as a number of their clients.
410  0$aPublic relations collection.$x2157-3476
606   $aPublic relations$xMoral and ethical aspects
610   $aEthics
610   $aPublic Relations
610   $aCorporate Communication
610   $aCharacter
610   $aReason
610   $aSocial/Corporate Responsibility
610   $aEthical Reasoning
610   $aJustice
610   $aDuty
610   $aVirtue
610   $aCare
610   $aConsequences
610   $aDeontological Ethics
610   $aUtilitarian Ethics
610   $aTeleological Ethics
615  0$aPublic relations$xMoral and ethical aspects.
676   $a659.2
700   $aMartin$b Dick.$01482627
702   $aWright$b Donald K.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910797994103321
996   $aPublic relations ethics$93700384
997   $aUNINA