LEADER 03764nam 2200721 450 001 9910797887203321 005 20200520144314.0 010 $a0-8047-9733-1 024 7 $a10.1515/9780804797337 035 $a(CKB)3710000000497856 035 $a(EBL)4414771 035 $a(SSID)ssj0001570304 035 $a(PQKBManifestationID)16219123 035 $a(PQKBTitleCode)TC0001570304 035 $a(PQKBWorkID)13512560 035 $a(PQKB)10690649 035 $a(DE-B1597)564340 035 $a(DE-B1597)9780804797337 035 $a(Au-PeEL)EBL4414771 035 $a(CaPaEBR)ebr11176382 035 $a(OCoLC)927405046 035 $a(OCoLC)1198930620 035 $a(PPN)236070053 035 $a(MiAaPQ)EBC4414771 035 $a(EXLCZ)993710000000497856 100 $a20150415h20162016 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe base of the pyramid promise $ebuilding businesses with impact and scale /$fTed London 210 1$aStanford, California :$cStanford Business Books, an imprint of Stanford University Press,$d[2016] 210 4$dİ2016 215 $a1 online resource (233 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-9148-1 320 $aIncludes bibliographical references and index. 327 $aImpact enterprise for the base of the pyramid -- Enabling business model innovation -- Building for scale -- Mutual value creation -- Creating a partnership ecosystem -- Collaborative interdependence -- Making the promise a reality. 330 $aAs economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve?and, increasingly, are demanding?better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date?both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP. 606 $aSocial entrepreneurship$zDeveloping countries 606 $aIndustrial management$zDeveloping countries 606 $aSuccess in business$zDeveloping countries 606 $aBusiness planning$zDeveloping countries 606 $aMarkets$zDeveloping countries 606 $aPoverty$zDeveloping countries 606 $aLow-income consumers$zDeveloping countries 615 0$aSocial entrepreneurship 615 0$aIndustrial management 615 0$aSuccess in business 615 0$aBusiness planning 615 0$aMarkets 615 0$aPoverty 615 0$aLow-income consumers 676 $a658.4/08091724 700 $aLondon$b Ted$f1963-$01481778 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797887203321 996 $aThe base of the pyramid promise$93698941 997 $aUNINA