LEADER 03386nam 2200589 450 001 9910797690103321 005 20200520144314.0 010 $a0-12-803087-9 035 $a(CKB)3710000000473170 035 $a(EBL)4003698 035 $a(SSID)ssj0001620654 035 $a(PQKBManifestationID)16351566 035 $a(PQKBTitleCode)TC0001620654 035 $a(PQKBWorkID)14924199 035 $a(PQKB)11506990 035 $a(Au-PeEL)EBL4003698 035 $a(CaPaEBR)ebr11117945 035 $a(CaONFJC)MIL939505 035 $a(OCoLC)932328761 035 $a(CaSebORM)9780128030875 035 $a(MiAaPQ)EBC4003698 035 $a(EXLCZ)993710000000473170 100 $a20151204h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPresumptive design $edesign provocations for innovation /$fLeo Frishberg, Charles Lambdin ; acquiring editor Todd Green 205 $a1st edition 210 1$aAmsterdam, [Netherlands] :$cMorgan Kaufmann,$d2016. 210 4$d©2016 215 $a1 online resource (0 p.) 300 $aDescription based upon print version of record. 311 $a0-12-803086-0 320 $aIncludes bibliographical references and index. 330 $aEverything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people ?inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences? key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users? problem space, informing your business strategy, your project?s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to?s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. Provides actionable approaches to inform strategy and problem definition through design thinking Offers a design-based research method to complement existing market, ethnographic and customer research methods Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied 606 $aDesign$xSocial aspects 606 $aIndustrial design$xResearch 615 0$aDesign$xSocial aspects. 615 0$aIndustrial design$xResearch. 676 $a745.4 700 $aFrishberg$b Leo$01498088 702 $aLambdin$b Charles 702 $aGreen$b Todd 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797690103321 996 $aPresumptive design$93723469 997 $aUNINA