LEADER 03150nam 2200589 450 001 9910797643503321 005 20230807193337.0 010 $a0-309-36870-7 010 $a0-309-36868-5 035 $a(CKB)3710000000483666 035 $a(EBL)4393781 035 $a(SSID)ssj0001625461 035 $a(PQKBManifestationID)16360328 035 $a(PQKBTitleCode)TC0001625461 035 $a(PQKBWorkID)14930240 035 $a(PQKB)10369233 035 $a(MiAaPQ)EBC4393781 035 $a(EXLCZ)993710000000483666 100 $a20160318h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCommunicating to advance the public's health $eworkshop summary /$fEllen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice 210 1$aWashington, District of Columbia :$cThe National Academies Press,$d2015. 210 4$dİ2015 215 $a1 online resource (96 p.) 300 $aDescription based upon print version of record. 311 $a0-309-36867-7 320 $aIncludes bibliographical references. 327 $aFrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop Speakers 330 0 $aThe Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop. 606 $aPublic health$zUnited States 606 $aHealth promotion$zUnited States 615 0$aPublic health 615 0$aHealth promotion 676 $a362.1014 700 $aBayer$b Ellen$01506266 702 $aBayer$b Ellen 702 $aThompson$b Darla 712 02$aInstitute of Medicine (U.S.).$bRoundtable on Population Health Improvement. 712 02$aInstitute of Medicine (U.S.).$bBoard on Population Health and Public Health Practice. 712 02$aInstitute of Medicine (U.S.) 712 12$aCommunication to Improve Population Health (Workshop)$f(2014 :$eIrvine, Calif.) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797643503321 996 $aCommunicating to advance the public's health$93736427 997 $aUNINA