LEADER 02929nam 2200589 450 001 9910797363903321 005 20230807221041.0 010 $a1-78560-413-9 035 $a(CKB)3710000000445929 035 $a(EBL)2093103 035 $a(SSID)ssj0001559132 035 $a(PQKBManifestationID)16186074 035 $a(PQKBTitleCode)TC0001559132 035 $a(PQKBWorkID)14820090 035 $a(PQKB)10301778 035 $a(MiAaPQ)EBC2093103 035 $a(Au-PeEL)EBL2093103 035 $a(CaPaEBR)ebr11077150 035 $a(OCoLC)921279120 035 $a(EXLCZ)993710000000445929 100 $a20150727h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /$fguest editor, Associate Professor Kiseol Yang 210 1$a[Bradford, England] :$cEmerald,$d2015. 210 4$dİ2015 215 $a1 online resource (81 p.) 225 0 $aJournal of Research in Interactive Marketing,$x2040-7122 ;$vVolume 9, Issue 2 300 $aDescription based upon print version of record. 311 $a1-78560-412-0 320 $aIncludes bibliographical references at the end of each chapters. 327 $aCover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sites 330 $aThe studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, ""Is this mobile coupon worth my private information? Customer evaluation of acquisition and transaction utility in a mobile coupon shopping context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to u 410 0$aJournal of Research in Interactive Marketing: Volume 9, Issue 2 606 $aConsumer behavior 606 $aElectronic commerce$xPsychological aspects 606 $aInternet marketing 615 0$aConsumer behavior. 615 0$aElectronic commerce$xPsychological aspects. 615 0$aInternet marketing. 676 $a658.8342 702 $aYang$b Kiseol 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797363903321 996 $aThe impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape$93725531 997 $aUNINA LEADER 01200nas 2200289-a 450 001 9910725063103321 005 20130311221643.0 035 $a(CKB)991042727002314 035 $a(CONSER)--2001202641 035 $a(EXLCZ)99991042727002314 100 $a20011114a19uu9999 --- - 101 0 $achi 200 00$a??????????/#/?????????? [[Chin Kang Shih Yu Mo Liao Mo Chu Kung Ch'Eng]] 210 $aZhengzhou Shi $c"Jin gang shi yu mo liao mo ju gong cheng" za zhi she 215 $a1 online resource 311 08$aPrint version: ??????????/#/?????????? [[Chin Kang Shih Yu Mo Liao Mo Chu Kung Ch'Eng]] (DLC) 2001202641 (OCoLC)48425512 1006-852X 606 $aDiamonds, Industrial$vPeriodicals 606 $aAbrasives$vPeriodicals 615 0$aDiamonds, Industrial 615 0$aAbrasives 712 02$aZhengzhou mo liao mo ju mo xiao yan jiu suo. 712 02$aZhongguo ji xie gong cheng xue hui (Beijing, China).$bSheng chan gong cheng zhuan ye xue hui. 906 $aJOURNAL 912 $a9910725063103321 920 $aexl_impl conversion 996 $a??????????$94301848 997 $aUNINA