LEADER 04963nam 2200661 450 001 9910797313903321 005 20230828195732.0 010 $a1-4833-6144-6 010 $a1-4833-6361-9 035 $a(CKB)3710000000456500 035 $a(EBL)1657009 035 $a(OCoLC)923707254 035 $a(SSID)ssj0001531180 035 $a(PQKBManifestationID)12631546 035 $a(PQKBTitleCode)TC0001531180 035 $a(PQKBWorkID)11533222 035 $a(PQKB)10988641 035 $a(MiAaPQ)EBC1994315 035 $a(EXLCZ)993710000000456500 100 $a20150819h20062006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe principal's guide to managing communication /$fE. Joseph Schneider, Lara L. Hollenczer ; indexer, Sylvia Coates ; cover designer, Rose Storey 210 1$aThousand Oaks, California :$cCorwin Press,$d2006. 210 4$dİ2006 215 $a1 online resource (201 p.) 225 1 $aLeadership for Learning Series 300 $aDescription based upon print version of record. 311 $a1-4129-1463-9 311 $a1-4129-1462-0 320 $aIncludes bibliographical references and index. 327 $a""Cover""; ""Contents""; ""List of Tables and Figures""; ""Series Foreword""; ""Series Introduction""; ""Preface""; ""Acknowledgments""; ""Organization of the Book""; ""About the Authors""; ""Part I - Understanding Stakeholders and Publics""; ""Principalsa??? Roles Have Changed""; ""Chapter 1 - Who are the Stakeholders and Publics in Your School?""; ""It Takes Two to Communicate""; ""Stakeholders are People with Links to the Schools""; ""Identifying a???Publicsa??? Among Stakeholders""; ""Summary""; ""Chapter 2 - Engaging Stakeholders in Meaningful Communications"" 327 $a""Using the Theory to Make Sense of Communication Management""""Sorting Out Likely Communication Behavior of Publics""; ""Summary""; ""Chapter 3 - Four Approaches to Communication Management""; ""Learning the Four Basic Communication Models""; ""Different Kinds of Companies, Different Communication Models""; ""Todaya???s Situation Requires a Different Communication Model""; ""When a Principal Has to Placate Two Critical Publics""; ""How the Central Office Views the Principal""; ""Communication Skills Empower the Principal""; ""Summary"" 327 $a""Chapter 4 - Strengthening School-Family-Community Partnerships""""Understanding the Theory for Elementary Schools""; ""Connecting Partnerships and Publics""; ""Focusing on Middle and Secondary Schools""; ""Creating Partnerships is a Lot of Work""; ""Summary""; ""Part II - The Strategic Management of Communication""; ""Chapter 5 - Applying Communication Management in Different Settings""; ""Communication Management Requires Good Planning and Execution""; ""Putting it all Together: Using the Tools to Move a???Awarea??? Parents to a???Activea??? Parents""; ""Summary"" 327 $a""Chapter 6 - Communicating under Pressure""""IDEA Legislation Creates Active Public""; ""The Federal Government Provides Funds and Mandates""; ""Ambushing the NCLB Active Public""; ""A Crisis May Never Occur, but What if it Does?""; ""Technology and a Crisis""; ""Generalizations about Active Publics""; ""Summary""; ""Chapter 7 - Thinking Strategically about Communication""; ""Principals can Use Any of Several Communication Models""; ""Leaders Cover for One Another""; ""Principals Act as Boundary Spanners""; ""Principals Should be Consultants to the Superintendent"" 327 $a""Being a Boundary Spanner can Have a Downside""""Principals Need to Read and Understand Data""; ""Principals Need to be on Guard""; ""Summary""; ""Chapter 8 - Using Technology in Communication""; ""Building a School Web Site""; ""Making Effective Use of E-Mail""; ""Technology Issues Principals Should be Aware of""; ""Using Cell Phones and More Telephones""; ""Keeping up with Technology""; ""Summary""; ""Chapter 9 - Implementing Effective Communication Practices""; ""Principals Need a Communications Team""; ""Principals Need to be Communicating Constantly"" 327 $a""School Newsletter Articles Need to be Short"" 330 $aDevelop a successful communication strategy that reaches all members of the school community so that everything else has a chance to work as planned. 410 0$aLeadership for Learning Series 606 $aCommunication in education 606 $aEducational leadership 615 0$aCommunication in education. 615 0$aEducational leadership. 676 $a371.2012 700 $aSchneider$b Joe$01578027 702 $aHollenczer$b Lara L. 702 $aCoates$b Sylvia 702 $aStorey$b Rose 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797313903321 996 $aThe principal's guide to managing communication$93857100 997 $aUNINA