LEADER 05642nam 2200721 450 001 9910797276703321 005 20200520144314.0 010 $a0-12-800609-9 010 $a0-12-800232-8 035 $a(CKB)3710000000414772 035 $a(EBL)2055755 035 $a(SSID)ssj0001559597 035 $a(PQKBManifestationID)16190616 035 $a(PQKBTitleCode)TC0001559597 035 $a(PQKBWorkID)14824123 035 $a(PQKB)10528237 035 $a(Au-PeEL)EBL2055755 035 $a(CaPaEBR)ebr11057237 035 $a(CaONFJC)MIL544556 035 $a(OCoLC)910102751 035 $a(CaSebORM)9780128002322 035 $a(MiAaPQ)EBC2055755 035 $a(PPN)198677391 035 $a(EXLCZ)993710000000414772 100 $a20150603h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aUnderstanding your users $ea practical guide to user research methods /$fKathy Baxter, Catherine Courage, and Kelly Caine 205 $aSecond edition. 210 1$aAmsterdam, Netherlands :$cMorgan Kaufmann,$d2015. 210 4$dİ2015 215 $a1 online resource (569 p.) 225 1 $aInteractive Technologies 300 $aDescription based upon print version of record. 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Understanding Your Users: A Practical Guide to User Research Methods; Copyright; In Praise Of Understanding Your Users, Second Edition ; Contents; Preface; What Is New in This Edition: Ten Years of Progress; How to Use This Book; Part 1: What You Need to Know Before Choosing an Activity; Part 2: Get Up and Running; Part 3: The Methods; Part 4: Wrapping Up; Part 5: Appendices; Targeted Readers; New to User Experience; Students; User Experience Research Professional; User Experience Promoter; About The Authors; Acknowledgments 327 $aPart 1: What You Need to Know Before Choosing an ActivityChapter 1: Introduction to User Experience; What Is User Experience?; Who Does User Experience?; User-Centered Design; Principles of User-Centered Design; An Early Focus on Users and Tasks; Empirical Measurement of Product Usage; Iterative Design; Incorporating UCD Principles into the Product Development Life Cycle; Stage 1: Concept; Stage 2: Design; Stage 3: Develop; Stage 4: Release; Design Thinking; A Variety of Requirements; The Product Team's Perspective; Business Requirements; Marketing and Sales Requirements; User Requirements 327 $aGetting Stakeholder Buy-In for Your ActivityArguments and Counterarguments; Preventing Resistance; Get Stakeholder Involvement; Become a Virtual Team Member; What Is Next?; Chapter 2: Before You Choose an Activity: Learning About Your Product Users; Introduction; Existing Research; Learn About Your Product; Use Your Product; Networking; Customer Support Comments; Social Sentiment Analysis; Log Files and Web Analytics; Your Marketing Department; Competitors; Early Adopter or Partner Feedback; Learn About Your Users; Step 1: User Profile; Finding Information to Build Your User Profile 327 $aUnderstanding the Types of UsersCreating a User Profile; Step 2: Personas; Benefits of Personas; Things to Be Aware of When Creating Personas; Creating a Persona; Things to Be Aware of When Using Personas; Step 3: Guiding Principles/Antiprinciples; Brainstorm; Define It to Measure It; Repeat for Antiprinciples; Evaluate; Step 4: Scenarios; Benefits of a Scenario; Things to Be Aware of When Creating Scenarios; Creating Scenarios; Special Populations; International Users; Ethical Considerations for International Research; Accessibility; Children; Older Users; Pulling It All Together 327 $aRasas: IndiaThe Auto Rickshaw Radio: A New Representation for the Semantic Differential Scale; The Animal Picture Board: Kenya; Bizarre Bazaar: South Africa; Lessons Learned; To Conclude; Chapter 3: Ethical and Legal Considerations; Introduction; Policies vs. Laws vs. Ethics; Ethical Considerations; Do No Harm; The Right to Be Informed; Permission to Record; Create a Comfortable Experience; Appropriate Language; Anonymity vs. Confidentiality; The Right to Withdraw; Appropriate Incentives; Valid and Reliable Data; Acknowledge Your True Capabilities; Data Retention, Documentation, and Security 327 $aDebrief 330 $aThis new and completely updated edition is a comprehensive, easy-to-read, ""how-to"" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different informati 410 0$aMorgan Kaufmann series in interactive technologies. 606 $aHuman-computer interaction 606 $aComputer software$xDevelopment 606 $aUser interfaces (Computer systems) 615 0$aHuman-computer interaction. 615 0$aComputer software$xDevelopment. 615 0$aUser interfaces (Computer systems) 676 $a004.0190688 700 $aBaxter$b Kathy$01476280 702 $aCourage$b Catherine 702 $aCaine$b Kelly 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797276703321 996 $aUnderstanding your users$93690830 997 $aUNINA