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100   $a20210330d2018      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCreating signature stories $estrategic messaging that persuades, energizes and inspires /$fDavid A. Aaker
210  1$aNew York, New York :$cMorgan James Publishing,$d[2018]
210  4$dİ2018
215   $a1 online resource (113 pages) $cillustrations
300   $aIncludes index.
606   $aBranding (Marketing)
606   $aBusiness communication
606   $aStorytelling
615  0$aBranding (Marketing)
615  0$aBusiness communication.
615  0$aStorytelling.
676   $a302.35
700   $aAaker$b David A.$0106703
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910797083403321
996   $aCreating signature stories$91762395
997   $aUNINA