LEADER 03035oam 2200493 450 001 9910797025403321 005 20190911103515.0 010 $a1-4963-2037-9 035 $a(OCoLC)942395644 035 $a(MiFhGG)GVRL9BWX 035 $a(EXLCZ)993710000000392864 100 $a20150204h20152015 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 00$aOperative techniques in colon and rectal surgery /$fDaniel Albo, MD, PhD, editor, Dan L. Duncan Professor and Vice Chairman, Director, GI Oncology, Michael E. DeBakery Department of Surgery, Houston, Texas, Michael W. Mulholland, MD, PhD, editor-in-chief, Professor of Surgery and Chair, Department of Surgery, University of Michigan Medical School, Ann Arbor, Michigan ; illustrations by BodyScientific International, LLC 210 1$aPhiladelphia :$cWolters Kluwer,$d[2015] 210 4$d?2015 215 $a1 online resource (xiv, 458 pages) $ccolor illustrations 225 0 $aOperative techniques in surgery 225 0 $aGale eBooks 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-4511-9016-6 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $asection I. Surgery of the small intestine -- section II. Surgery of the colon, appendix, rectum, and anus -- section III. Rectal resections. 330 $a"Operative Techniques in Colorectal Surgery is a new, comprehensive text/atlas of procedures and techniques for colorectal fellows, practitioners, and general surgeons. It graphically depicts procedures in a consistent format that is composed of concise bulleted text, full color illustrations, and full color instraoperative photography. Photographs are frequently paired with illustrations for a more complete view of steps and techniques in the procedures. Coverage is extensive, including encyclopedic reviews of small intestine procedures, appendectomies, hemicoloectomies, rectal resections, abdominoperineal resections, restorative proctocolectomies, colostomies, and anal surgery. Each procedure briefly covers intraoperative considerations before stepping through each technique. Techniques are lavishly illustrated in full color. All currently used open and minimally invasive procedures are reviewed. The print version will come with its own fully searchable website, and independent tablet and web-based versions integrating procedural video will be available"--Provided by publisher. 606 $aColectomy 606 $aColon (Anatomy)$xSurgery 606 $aRectum$xSurgery 615 0$aColectomy. 615 0$aColon (Anatomy)$xSurgery. 615 0$aRectum$xSurgery. 676 $a617.555 700 $aAlbo$b Daniel$01563487 702 $aAlbo$b Daniel 702 $aMulholland$b Michael W. 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910797025403321 996 $aOperative techniques in colon and rectal surgery$93831937 997 $aUNINA LEADER 04215nam 22007215 450 001 9910412148703321 005 20260810141105.0 010 $a9783030488109 010 $a3030488101 024 7 $a10.1007/978-3-030-48810-9 035 $a(CKB)4100000011343343 035 $a(MiAaPQ)EBC6273726 035 $a(DE-He213)978-3-030-48810-9 035 $a(PPN)252723619 035 $a(Perlego)3481600 035 $a(MiAaPQ)EBC6263990 035 $a(MiAaPQ)EBC29093004 035 $a(EXLCZ)994100000011343343 100 $a20200713d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigitalization in the Luxury Fashion Industry $eStrategic Branding for Millennial Consumers /$fby Anna Cabigiosu 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (ix, 249 pages) 225 1 $aPalgrave Advances in Luxury,$x2662-107X 311 08$a9783030488093 311 08$a3030488098 320 $aIncludes bibliographical references and index. 327 $aChapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. ?See now buy now? -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci?s success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research. 330 $aThe luxury fashion industry is one of the best performing and fastest growing industries in today?s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry. Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy. 410 0$aPalgrave Advances in Luxury,$x2662-107X 606 $aMarketing 606 $aIndustries 606 $aConsumer behavior 606 $aBusiness 606 $aManagement science 606 $aMarketing 606 $aIndustries 606 $aConsumer Behavior 606 $aBusiness and Management 615 0$aMarketing. 615 0$aIndustries. 615 0$aConsumer behavior. 615 0$aBusiness. 615 0$aManagement science. 615 14$aMarketing. 615 24$aIndustries. 615 24$aConsumer Behavior. 615 24$aBusiness and Management. 676 $a687.0688 676 $a650 700 $aCabigiosu$b Anna$0943602 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910412148703321 996 $aDigitalization in the luxury fashion industry$92129754 997 $aUNINA