LEADER 02569nam 2200529I 450 001 9910796965403321 005 20180716094744.0 010 $a1-78743-091-X 010 $a1-78743-944-5 035 $a(CKB)4100000005116989 035 $a(MiAaPQ)EBC5449037 035 $a(UtOrBLW)9781787430914 035 $a(EXLCZ)994100000005116989 100 $a20180716d2018 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSuper-sticky Wechat and Chinese society /$fYujie Chen, Zhifei Mao, Jack Linchuan Qiu 210 1$aBingley :$cEmerald Publishing Limited,$d[2018] 210 4$dİ2018 215 $a1 online resource (89 pages) 225 1 $aEmerald points 300 $aIncludes index. 311 $a1-78754-184-3 311 $a1-78743-092-8 320 $aIncludes bibliographical references. 330 $aApp designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms. 410 0$aEmerald points. 606 $aOnline social networks$zChina 606 $aLanguage Arts & Disciplines, Communication Studies$2bisacsh 606 $aCommunication studies$2bicssc 607 $aChina$2fast 615 0$aOnline social networks 615 7$aLanguage Arts & Disciplines, Communication Studies. 615 7$aCommunication studies. 676 $a302.302850951 700 $aChen$b Yujie$01544574 702 $aMao$b Zhifei 702 $aQiu$b Jack Linchuan$f1973- 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910796965403321 996 $aSuper-sticky Wechat and Chinese society$93798936 997 $aUNINA