LEADER 00771nam0-22003011i-450- 001 990003291680403321 005 20001010 035 $a000329168 035 $aFED01000329168 035 $a(Aleph)000329168FED01 035 $a000329168 100 $a20000920d1932----km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $aGEOGRAPHISCHES JAHRBUCH 210 $aGotha$cJustus Perthes$d1932 215 $app. 348 610 0 $aMetereologia 676 $a021.060 700 1$aMecking,$bLudwig$f<1879-1952>$0130871 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003291680403321 952 $a021.060.MEC.02$b27799$fDECGE 959 $aDECGE 996 $aGEOGRAPHISCHES JAHRBUCH$9446254 997 $aUNINA DB $aING01 LEADER 05185nam 2200661 450 001 9910132238003321 005 20170816162300.0 010 $a1-119-20414-3 010 $a1-118-88116-8 010 $a1-118-88101-X 035 $a(CKB)3710000000092616 035 $a(EBL)1645616 035 $a(SSID)ssj0001134631 035 $a(PQKBManifestationID)11702154 035 $a(PQKBTitleCode)TC0001134631 035 $a(PQKBWorkID)11183834 035 $a(PQKB)10390855 035 $a(MiAaPQ)EBC1645616 035 $a(DLC) 2013047047 035 $a(EXLCZ)993710000000092616 100 $a20140324h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe retargeting playbook $ehow to turn web-window shoppers into customers /$fAdam Berke, Greg Fulton, and Lauren Vaccarello 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons,$d2014. 210 4$d©2014 215 $a1 online resource (192 p.) 300 $aIncludes index. 311 $a1-118-83264-7 327 $aThe Retargeting Playbook: How to Turn Web-Window Shoppers into Customers; Copyright; Contents; Acknowledgments; Chapter 1: Why We're Writing This Book; What is Retargeting and Why Does it Work?; Flavors of Retargeting; Search Retargeting; Social Retargeting; E-mail Retargeting; Understanding the Customer Journey; Typical Stats and Roi; Let's Get Rolling!; Chapter 2: The Evolution of Display Advertising; How Display Works; History of Display; The Emergence of Ad Exchanges; Real-Time Bidding Explained; Cookies; The Real-Time Advantage 327 $aChapter 3: Getting Started: Who Should Use Retargeting and for WhatYou Have a Website, Now What?; How to Choose a Retargeting Platform; Setting Up Your Retargeting Campaign; Before You Get Started, Have a Privacy Policy on Your Website; Kicking Off Your Retargeting Campaign; Tag Your Website; Set Your Targets!; Track Your Conversions; Upload Your Retargeting Ads; Launch Your Retargeting Campaign!; Selling Retargeting Internally; Tips to Win Budget; Getting Started with B2C Retargeting and the Shopping Cart; Why Do People Abandon Their Carts? 327 $aHow to Set Up a Shopping Cart Abandonment Retargeting CampaignSegment Shopping Cart Abandoners; Determine How Long to Target Cart Abandoners; Static Creative versus Personalized Creative; Shipping Promotions; Discount; Use a Multistage Retargeting Campaign; Retargeting for B2B; Form Abandoners; Creating Form-Abandoner Segments; Test Messaging; Retarget Responsibly; Chapter 4: Smart Targeting: Reach the Right People at the Right Time; Know Your Customers; Identifying Intent Signals; Funnel-Based Segmentation; Category-Based Segmentation; Product-Based Segmentation 327 $aAdvanced Segmentation TechniquesCRM Segments; Chapter 5: Taking Your Retargeting to the Next Level: Optimization Strategies That Work; Frequency Caps; Audience Duration; Segment Prioritization; Creative Testing; Inventory Management; Retargeting Tips for Travel and Back to School; Tips for Maximizing Back-to-School Marketing; A Quick Trip to Successful Travel Retargeting; Tip 1: The Buying Window for Large-Ticket Items Is Longer Than You Think; Tip 2: Follow Up Your Contextual Display Campaigns with Retargeting; Tip 3: Keep Retargeting On in the Off Season; Tip 4: Keep Testing Creative 327 $aConclusionChapter 6: Creative Best Practices; What Size Should I Start With?; Creating Compelling Creatives; Combatting Ad Fatigue; First-Party Data and Creative; How to Scale Your Creative Efforts; Creative Best Practices for Retail; Creative Best Practices for FBX; Basics of Ads on FBX; Right-Hand Side Ads; News Feed Page Post-Link Ads; How to Get the Most Out of Facebook Creatives; Tips for News Feed Ad Performance; Chapter 7: Advanced Retargeting Strategies; Retargeting to Solve Freemium; How to Use Retargeting to Solve the Freemium Dilemma 327 $aRecruiting, Retargeting, and Building Your Employer Brand 330 $aHow to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large 606 $aInternet marketing 606 $aTarget marketing 606 $aCustomer relations 608 $aElectronic books. 615 0$aInternet marketing. 615 0$aTarget marketing. 615 0$aCustomer relations. 676 $a658.8/72 676 $a658.872 700 $aBerke$b Adam$0956737 702 $aFulton$b Greg 702 $aVaccarello$b Lauren 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910132238003321 996 $aThe retargeting playbook$92166876 997 $aUNINA LEADER 02426nam 2200529 450 001 9910796888103321 005 20200520144314.0 024 7 $a10.1515/9783035613933 035 $a(CKB)4100000002174408 035 $a(MiAaPQ)EBC5159306 035 $a(DE-B1597)481085 035 $a(OCoLC)1024049316 035 $a(DE-B1597)9783035613933 035 $a(Au-PeEL)EBL5159306 035 $a(CaPaEBR)ebr11508878 035 $a(OCoLC)1023532590 035 $a(EXLCZ)994100000002174408 100 $a20180301h20182018 uy 0 101 0 $ager 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aBasics Bu?roplanung /$fBert Bielefeld 210 1$aBasel, [Switzerland] :$cBirkha?user,$d2018. 210 4$d©2018 215 $a1 online resource (72 pages) $cillustrations, tables 225 1 $aBasics 311 $a3-0356-1380-X 311 $a3-0356-1393-1 320 $aIncludes bibliographical references. 327 $tFrontmatter -- $tInhalt -- $tVorwort / $rBielefeld, Bert -- $tEinleitung -- $tGrundlagen -- $tRaumtypologien -- $tGebäudekonzeption und Bauformen -- $tSchlusswort -- $tAnhang 330 $aThe dimensions of the core elements of office workplaces - desk and chair - together with the necessary circulation areas determine the design of office buildings. Starting with the module of the individual workplace, larger space configurations result from adding these workplaces in a variety of arrangements, resulting in different office layout typologies. In addition to the space required for desk and chair, it is necessary to provide the required distances as well as floor area for cupboards, movement, and circulation routes within the office rooms. Basics Office Design explains the parameters of this common design task in a clear and easy-to-understand way, placing as much emphasis on ergonomics, comfort, and orientation as on the space requirements, functional relationships, and the different types of offices. 410 0$aBasics. 606 $aOffice layout 615 0$aOffice layout. 676 $a658.23 700 $aBielefeld$b Bert$01084564 702 $aBielefeld$b Bert, 712 02$aBirkha?user (Firm) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796888103321 996 $aBasics Bu?roplanung$93862385 997 $aUNINA