LEADER 01996nam 2200481I 450 001 9910796887103321 005 20180115124018.0 010 $a1-78714-891-2 010 $a1-78635-121-8 035 $a(CKB)4100000002255042 035 $a(MiAaPQ)EBC5152793 035 $a(UtOrBLW)9781786351210 035 $a(EXLCZ)994100000002255042 100 $a20180115d2018 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aImproving the marriage of modeling and theory for accurate forecasts of outcomes /$fedited by Arch G.Woodside 205 $aFirst edition. 210 1$aBingley, England :$cEmerald Publishing Limited,$d2018. 210 4$dİ2018 215 $a1 online resource (244 pages) $cillustrations 225 1 $aAdvances in business marketing and purchasing,$x1069-0964 ;$vVolume 25 300 $aIncludes index. 311 $a1-78754-630-6 311 $a1-78635-122-6 320 $aIncludes bibliographical references. 327 $aPrelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. 410 0$aAdvances in business marketing & purchasing ;$vv. 25.$x1069-0964 606 $aBusiness forecasting 606 $aBusiness$xMathematical models 615 0$aBusiness forecasting. 615 0$aBusiness$xMathematical models. 676 $a658.8 702 $aWoodside$b Arch G. 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910796887103321 996 $aImproving the marriage of modeling and theory for accurate forecasts of outcomes$93862377 997 $aUNINA