LEADER 04161nam 2200589 450 001 9910796614903321 005 20240116151201.0 010 $a1-5015-0751-6 024 7 $a10.1515/9781501507618 035 $a(CKB)4100000001501847 035 $a(DE-B1597)487390 035 $a(OCoLC)1015864075 035 $a(DE-B1597)9781501507618 035 $a(Au-PeEL)EBL5158656 035 $a(CaPaEBR)ebr11480465 035 $a(CaSebORM)9781501507519 035 $a(MiAaPQ)EBC5158656 035 $a(EXLCZ)994100000001501847 100 $a20171215h20182018 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe war for China's wallet $eprofiting from the new world order /$fShaun Rein 210 1$aBoston :$cDe|G Press,$d[2018] 210 4$dİ2018 215 $a1 online resource (212 pages) 311 $a1-5015-1594-2 311 $a1-5015-0761-3 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tAdvance Praise --$tAcknowledgments --$tAbout the Author --$tContents --$tIntroduction --$tPreface --$tChapter 1: China's Economic Hammer --$tChapter 2: The Hammer and the Carrot --$tChapter 3: America's Power Vacuum and the New Global Order: One Belt One Road and AIIB --$tChapter 4: Innovation and the State-Owned Sector --$tChapter 5: China's Outbound Investment: Clash of Cultures --$tChapter 6: Fear, Wellness, and Understanding the Chinese Consumer --$tChapter 7: The New Global Chinatowns: From Ramshackle to Luxurious Enclaves --$tChapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping Model --$tChapter 9: Conclusion --$tEndnotes --$tIndex 330 $aWith Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world's newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike-they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades. Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for China's Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas 606 $aGlobalization$zChina 607 $aChina$xEconomic conditions$y2000- 607 $aChina$xCommerce 610 $aChina Market Research Group. 610 $aChina. 610 $aLotte Group. 610 $aOBOR. 610 $aOne Belt One Road. 610 $aPRC. 615 0$aGlobalization 676 $a330.951 700 $aRein$b Shaun$01157868 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796614903321 996 $aThe war for China's wallet$93868138 997 $aUNINA