LEADER 03927nam 2200613 450 001 9910796609003321 005 20220505224027.0 010 $a1-5015-0701-X 024 7 $a10.1515/9781501507083 035 $a(CKB)4100000001502385 035 $a(DE-B1597)482335 035 $a(OCoLC)1024017298 035 $a(DE-B1597)9781501507083 035 $a(Au-PeEL)EBL5157610 035 $a(CaPaEBR)ebr11497590 035 $a(OCoLC)1020026692 035 $a(CaSebORM)9781501507014 035 $a(MiAaPQ)EBC5157610 035 $a(EXLCZ)994100000001502385 100 $a20180206h20182018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aNavigating your way to startup success /$fHarlan T Beverly 210 1$aBerlin, [Germany] ;$aBoston, [Massachusetts] :$cDe G Press,$d2018. 210 4$dİ2018 215 $a1 online resource (306 pages) $cillustrations, tables 300 $aIncludes index. 311 $a1-5015-1566-7 311 $a1-5015-0708-7 327 $tFrontmatter --$tAcknowledgments --$tAbout the Author --$tContents --$tChapter 1. Introduction-Why do you want to launch a startup, anyway? --$tChapter 2. Failing to Start-What's stopping you? --$tChapter 3. Your Idea Sucks-How would you know? --$tChapter 4. Failing to Ship-Again, what's stopping you? --$tChapter 5. Nobody Cares-What can you do about it? --$tChapter 6. Somebody Cares-Yippee! Now what? --$tChapter 7. Oops, We Ran Out of Money-Funding and finance --$tChapter 8. I Got Sued-It can happen to you --$tChapter 9. Help, I'm Sinking-Controlling growth --$tChapter 10. The Press Hates Me-Bad reviews --$tChapter 11. I'm Bankrupt-Saving costs and finding profits --$tChapter 12. I Got Fired and I'm the Founder-How? --$tChapter 13. Sold!-Now what? --$tIndex 330 $aStart-ups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your start-up, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your start-up or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Start-up Success will show you how to create a start-up designed to test its assumptions so those that are not worthy fail-often and fast. This book builds on modern start-up management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common start-up failures. Navigating through those failures means finding your way to start-up success. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over$30 million in venture financing in the challenging intersection of entertainment and technology. 606 $aSuccess in business 606 $aNew business enterprises 610 $aEntrepreneur. 610 $aFail fast. 610 $aFounder. 610 $aLean startup. 610 $aProject management. 610 $aSmall business management. 610 $aStartup. 615 0$aSuccess in business. 615 0$aNew business enterprises. 676 $a658.11 700 $aBeverly$b Harlan T.$f1976-$01584362 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796609003321 996 $aNavigating your way to startup success$93868085 997 $aUNINA