LEADER 04888nam 2200601 450 001 9910796564703321 005 20200520144314.0 010 $a1-5015-0064-3 010 $a1-61451-486-0 024 7 $a10.1515/9781614514862 035 $a(CKB)4100000000460835 035 $a(DE-B1597)214717 035 $a(OCoLC)1002263039 035 $a(DE-B1597)9781614514862 035 $a(Au-PeEL)EBL4931484 035 $a(CaPaEBR)ebr11419529 035 $a(CaONFJC)MIL1024460 035 $a(OCoLC)999655863 035 $a(CaSebORM)9781501500640 035 $a(MiAaPQ)EBC4931484 035 $a(PPN)203827759 035 $a(EXLCZ)994100000000460835 100 $a20170830h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aHandbook of business communication $elinguistic approaches /$fedited by Gerlinde Mautner and Franz Rainer with Christopher Ross 210 1$aBoston, [Massachusetts] ;$aBerlin, [Germany] :$cDe Gruyter Mouton,$d2017. 210 4$dİ2017 215 $a1 online resource (712 pages) 225 1 $aHandbooks of Applied Linguistics ;$vVolume 13 311 $a1-61451-683-9 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $tFrontmatter -- $tPreface to the Handbooks of Applied Linguistics Series -- $tAcknowledgements -- $tTable of contents -- $t1. Editors? introduction -- $t2. The history of the language of economics and business -- $t3. Genres in the business context: An introduction -- $t4. Business presentations -- $t5. Business negotiations -- $t6. Business meetings -- $t7. Sales talk and sales training -- $t8. From business letters to email and mobile communication -- $t9. Company websites -- $t10. The annual report -- $t11. Intercultural business communication: A linguistic approach -- $t12. Multilingualism in business: Language needs -- $t13. Multilingualism in business: Language policies and practices -- $t14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- $t15. Teaching and learning foreign business languages -- $t16. New media in teaching and learning business languages -- $t17. The structure of economic and business terms -- $t18. Metaphor, metonymy, and euphemism in the language of economics and business -- $t19. Language planning and linguistic purism in the business domain -- $t20. The language of marketing -- $t21. The language of accounting -- $t22. Proper names in business -- $t23. Business lexicography -- $t24. Corpora and corpus linguistic approaches to studying business language -- $t25. Organizational discourse -- $t26. Spoken workplace discourse -- $t27. Corporate language and design -- $t28. The risks of using standardized text modules as communication vehicles -- $tSubject index 330 $aIn spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture. 330 $aThe book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules). 410 0$aHandbooks of applied linguistics ;$vVolume 13. 606 $aApplied linguistics 615 0$aApplied linguistics. 676 $a418 686 $aER 930$2rvk 702 $aMautner$b Gerlinde 702 $aRainer$b Franz 702 $aRoss$b Christopher 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796564703321 996 $aHandbook of business communication$91734414 997 $aUNINA