LEADER 02711nam 2200445 450 001 9910796502903321 005 20230126215853.0 035 $a(CKB)4100000001042737 035 $a(MiAaPQ)EBC5181678 035 $a(EXLCZ)994100000001042737 100 $a20180110h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aMultimodal argumentation and rhetoric in media genres /$fedited by Assimakis Tseronis, Charles Forceville 210 1$aAmsterdam, [Netherlands] ;$aPhiladelphia, [Pennsylvania] :$cJohn Benjamins Publishing Company,$d2017. 210 4$dİ2017 215 $a1 online resource (313 pages) $cillustrations 225 1 $aArgumentation in Context,$x1877-6884 ;$vVolume 14 311 $a90-272-1131-0 311 $a90-272-6469-4 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aIntroduction -- Argumentation and rhetoric in visual and multimodal communication / Assimakis Tseronis and Charles Forceville -- Rhetoric, argumentation, and persuasion in a multimodal perspective / Georges Roque -- The rhetorical and argumentative potential of press photography / Jens E. Kjeldsen -- Editorial cartoons and art: arguing with Pinocchio / Leo Groarke -- Arguing with illustrations: a visual archaeological debate about the proper place of australopithecus africanus / Ian J. Dove -- Perspective by incongruity: visual argumentative meaning in editorial cartoons / Paul Van Den Hoven and Joost Schilperoord -- The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries / Assimakis Tseronis and Charles Forceville -- Seeing the untold: multimodal argumentation in movie trailers / Janina Wildfeuer and Chiara Pollaroli -- Employing film form and style in the argumentative analysis of political advertising / Magnus Hoem Iversen -- Embodied argumentation in public debates: the role of gestures in the segmentation of argumentative moves / Je?ro?me Jacquin -- The "seeds" of charisma: multimodal rhetoric of Mussolini's discourse / Isabella Poggi. 410 0$aArgumentation in context. 606 $aRhetoric$xSocial aspects 606 $aPersuasion (Rhetoric) in mass media 615 0$aRhetoric$xSocial aspects. 615 0$aPersuasion (Rhetoric) in mass media. 676 $a808.0082 702 $aTseronis$b Assimakis 702 $aForceville$b Ch$g(Charles), 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796502903321 996 $aMultimodal argumentation and rhetoric in media genres$93743340 997 $aUNINA