LEADER 03050oam 22006734a 450 001 9910796421703321 005 20190827040843.0 010 $a1-5261-3043-2 024 7 $a10.7765/9781526130433 035 $a(CKB)3810000000290594 035 $a(MiAaPQ)EBC5405965 035 $a(OCoLC)1085658934 035 $a(MdBmJHUP)muse72926 035 $a(DE-B1597)659079 035 $a(DE-B1597)9781526130433 035 $a(EXLCZ)993810000000290594 100 $a20090622d2008 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSo clean$eLord Leverhulme, soap and civilisation /$fBrian Lewis 210 1$aNew York :$cDistributed exclusively in the USA by Palgrave Macmillan,$d2008. 210 3$aBaltimore, Md. :$cProject MUSE, $d2020 210 4$dİ2008. 215 $a1 online resource (x, 246 pages) $cillustrations 311 $a0-7190-8913-1 311 $a0-7190-7804-0 320 $aIncludes bibliographical references (p. [226]-240) and index. 330 $aThis book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history. 606 $aSoap trade$zGreat Britain 606 $aPhilanthropists$zGreat Britain$vBiography 606 $aIndustrialists$zGreat Britain$vBiography 608 $aElectronic books. 610 $aAmerica. 610 $aAustralia. 610 $aCanada. 610 $aGarden City movement. 610 $aGermany. 610 $aNapoleon. 610 $aSunlight Soap empire. 610 $aSwitzerland. 610 $aWilliam Hesketh Lever. 610 $aadvertising. 610 $acolonial encounters. 610 $afactory paternalism. 610 $atown planning. 615 0$aSoap trade 615 0$aPhilanthropists 615 0$aIndustrialists 676 $a338.766812092 700 $aLewis$b Brian$f1965-$01465502 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910796421703321 996 $aSo clean$93675512 997 $aUNINA