LEADER 04619nam 22004571 450 001 9910796405203321 005 20200514202323.0 010 $a9781350017191 : (ebk : Bloomsbury) 024 7 $a10.5040/9781350017191 035 $a(MiAaPQ)EBC5173421 035 $a(OCoLC)1013543264 035 $a(UtOrBLW)bpp09263104 035 $a(CKB)3840000000336804 035 $a(EXLCZ)993840000000336804 100 $a20190529d2018 uy 0 101 0 $aeng 135 $aurcnu|||uuuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe fashion forecasters $ea hidden history of color and trend prediction /$fedited by Regina Lee Blaszczyk and Ben Wubs 210 1$aNew York :$cBloomsbury Academic, An imprint of Bloomsbury Publishing Plc,$d2018. 215 $axvii, 275 p. ; $b ill. (some col) 300 $aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily. 320 $aIncludes bibliographical references and index. 327 $a1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting -- Regina Lee Blaszczyk and Ben Wubs -- Part I: When Paris Led and America Followed -- 2. The Rise of Color Forecasting in the United States and Great Britain -- Regina Lee Blaszczyk -- 3. Tobe? Coller Davis: A Career in Fashion Forecasting in America -- Ve?ronique Pouillard and Karen J. Trivette -- Part II: Going International -- 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group -- Tells How He Got Started in Trends -- 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies -- Regina Lee Blaszczyk -- 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting -- 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials -- 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 -- Pierre-Yves Donze? -- 9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric Fair -- Ben Wubs -- 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry -- Mariangela Lavanga -- Part III: The Digital Imperative -- 11. Looking Behind the Scenes of Swedish Fashion Forecasting -- Ingrid Giertz-Ma?rtenson -- 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region -- 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World -- Part IV: Conclusion -- 14. Fashion Futures -- Regina Lee Blaszczyk and Ben Wubs. 330 $a"The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative."--Bloomsbury Publishing. 606 $aClothing trade$xForecasting 606 $aFashion$xForecasting 606 $2History of fashion 615 0$aClothing trade$xForecasting. 615 0$aFashion$xForecasting. 676 $a746.9/20112 702 $aBlaszczyk$b Regina Lee 702 $aWubs$b Ben 801 0$bUtOrBLW 801 1$bUtOrBLW 801 2$bUkLoBP 912 $a9910796405203321 996 $aThe fashion forecasters$93798289 997 $aUNINA