LEADER 01998nam 2200505 a 450 001 9910481041803321 005 20170821160435.0 010 $a1-4833-2552-0 010 $a1-4522-5270-X 035 $a(CKB)2550000001194150 035 $a(EBL)1598380 035 $a(MiAaPQ)EBC1598380 035 $a(OCoLC)1007858990 035 $a(StDuBDS)EDZ0000159350 035 $a(EXLCZ)992550000001194150 100 $a20130912d1992 fy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDesigning health communication campaigns$b[electronic resource] $ewhat works? /$fThomas E. Backer, Everett M. Rogers, Pradeep Sopory 210 $aThousand Oaks, Calif. $cSAGE$d1992 215 $a1 online resource (199 p.) 300 $aDescription based upon print version of record. 311 $a1-322-42185-4 311 $a0-8039-4332-6 320 $aIncludes bibliographical references. 327 $apart one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. 330 8 $aThis work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. 606 $aMass media in health education 606 $aCommunication in medicine 608 $aElectronic books. 615 0$aMass media in health education. 615 0$aCommunication in medicine. 676 $a362.1014 700 $aBacker$b Thomas E$0526912 701 $aRogers$b Everett M$0108298 701 $aSopory$b Pradeep$0543934 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910481041803321 996 $aDesigning health communication campaigns$9877540 997 $aUNINA LEADER 01853nam 2200529 450 001 9910796358403321 005 20230126220400.0 010 $a1-003-84388-3 010 $a1-03-268109-8 010 $a1-003-84100-7 010 $a1-62531-091-9 035 $a(CKB)3790000000551215 035 $a(MiAaPQ)EBC5205861 035 $a(EXLCZ)993790000000551215 100 $a20180125h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aEnticing hard-to-reach writers /$fRuth Ayres 210 1$aPortland, Maine :$cStenhouse Publishers,$d2017. 210 4$dİ2017 215 $a1 online resource (144 pages) $cillustrations (some color) 311 $a1-62531-090-0 320 $aIncludes bibliographical references. 606 $aEnglish language$xComposition and exercises$xStudy and teaching$xPsychological aspects 606 $aComposition (Language arts)$xStudy and teaching$xPsychological aspects 606 $aCreative writing$xTherapeutic use 606 $aEducation$xBiographical methods 606 $aNarrative therapy 606 $aChildren with social disabilities$xEducation 615 0$aEnglish language$xComposition and exercises$xStudy and teaching$xPsychological aspects. 615 0$aComposition (Language arts)$xStudy and teaching$xPsychological aspects. 615 0$aCreative writing$xTherapeutic use. 615 0$aEducation$xBiographical methods. 615 0$aNarrative therapy. 615 0$aChildren with social disabilities$xEducation. 676 $a808.0420712 700 $aAyres$b Ruth$f1977-$01484484 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796358403321 996 $aEnticing hard-to-reach writers$93863409 997 $aUNINA